Influencer Marketing India
Working with Influencers to Promote Tourism in India: A Game-Changing Strategy
In a bold and progressive move to boost India’s domestic and international tourism, Union Tourism Minister G. Kishan Reddy recently announced the government’s intent ...
How Indian Influencers Are Dominating Amazon Prime Day Sales
India’s influencer marketing space has evolved beyond beauty tutorials and food vlogs. The latest Amazon Prime Day sale proved one thing loud and clear: ...
Top Influencer Marketing Trends to Watch in 2025
Influencer marketing in India is no longer just a buzzword it’s a multi-billion-dollar industry shaping how brands connect with consumers. With social media platforms ...
47% of Social Media Users Made Purchases Based on Influencer Endorsements in 2024
Have you ever bought something just because your favourite influencer recommended it? If yes, you’re not alone! A recent report reveals that 47% of ...
India’s Influencer Marketing 2025: Boom, Trust & Micro-Influencer Magic
India’s influencer marketing scene is on fire valued at ₹3,600 cr in 2024, with a projected 25% growth in 2025. Thanks to brands prioritizing trust, ...
Meet Radhika Subramaniam: India’s First Bilingual AI Travel Influencer
Imagine a friendly wanderlust-filled guide who never needs a visa and never gets tired. That’s exactly who Radhika Subramaniam, the country’s first AI-powered travel influencer, ...
PM Modi Tops Engagement Charts: Top 5 Lessons Content Creators Can Learn
Forget viral dance trends and brand collabs – India’s Prime Minister Narendra Modi is outpacing social media influencers on engagement. According to Comscore’s Social ...
Beyond Followers: What the Latest Report Reveals About Influencer Impact in India
We all know follower counts are flashy, but do they translate into real influence, engagement, and trust? A recent report titled “The Social Influencers ...
Why BFSI Brands Are Rethinking Influencer Marketing After SEBI’s Influencer Crackdown
When SEBI recently tightened rules around influencers financial influencers, many banks, insurance firms, and fintech companies in India hit pause on their usual influencer ...
How Influencer Marketing Powered Indian Brands to ₹3,600 Crore in 2024
The power of influencer marketing in India has reached new heights. In 2024 alone, the industry hit a massive milestone ₹3,600 crore, signaling its ...
