influencer marketing 2025
Micro-influencers vs Macro-influencers: Which Is Better?
In the buzzing world of digital marketing, the word influencer isn’t new anymore. But what’s often debated is should brands collaborate with micro-influencers or ...
AI Tools Every Indian Influencer Should Use in 2025
The influencer industry in India is evolving faster than ever, and 2025 is shaping up to be the year of AI-driven content creation. Whether ...
Rise of Micro-Influencers in India: Why Brands Are Choosing Quality Over Quantity
Introduction Not too long ago, brands in India were chasing the biggest names on Instagram, YouTube, and Twitter. The formula was simple: bigger follower ...
AI Tools Influencers Are Using to Grow in 2025
In today’s digital world, being an influencer isn’t just about creating content it’s about creating smart content. With audiences becoming more selective and algorithms ...
Meet India’s AI-Powered Virtual Influencers: The Future of Influence Is Digital
Imagine scrolling Instagram and bumping into someone who looks real, seems charismatic, yet isn’t. That someone is a virtual influencer an AI-created persona with ...
Why Everyone Wants to Be a Social Media Influencer
Let’s be real scrolling through Instagram, YouTube, or X, we’ve all thought “I could totally do that.” And honestly? You can. Becoming a successful ...
Tapping News-Averse, Fragmented Influencer Audiences: Marketer Strategies in 2025
Today’s audiences aren’t just scattered they’re fatigued. As trust in traditional news plummets, influencers have become the new trusted sources, particularly among younger, news-averse ...
The Rise of Regional Content Creators in India: Powering the Next Billion Views
India’s digital content revolution is no longer centered around English or even Hindi alone. The spotlight has now shifted to creators who speak the ...
Radhika Subramaniam: India’s First AI Travel Influencer is Here to Change the Game
Move over traditional influencers, India just got its first AI travel influencer, and her name is Radhika Subramaniam! She’s multilingual, always on the go, ...
