Indian influencer economy

Indian influencer recording content with city background, symbolizing true impact beyond followers.

Beyond Followers: New Report Unpacks the True Impact of Influencers in India

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October 29, 2025

Introduction Scroll through Instagram or YouTube today, and you’ll see influencers with millions of followers. But here’s the catch followers don’t always equal influence. ...

Luxurious setting of a micro-influencer recording branded content in a modern high-rise apartment with premium decor and city view

How Micro-Influencers Are Redefining Brand Collaborations in 2025

By Ajay Kumar

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August 1, 2025

In the ever-evolving landscape of digital marketing, micro-influencers have emerged as silent disruptors. As brands struggle with declining engagement on traditional influencer campaigns and ...

Luxurious AI beauty influencer in soft pastel setting, holding a phone and makeup brush, surrounded by elegant digital and cosmetic elements.

AI Beauty Influencers Are Taking Over: What This Means for India’s Creator Economy

By Ajay Kumar

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July 18, 2025

Move over human influencers AI beauty influencers are making a splash on Instagram, YouTube, and even e-commerce platforms in India. As artificial intelligence becomes ...

Elegant flat-lay of influencer startup desk with product samples, MacBook, packaging designs, and Instagram insights reflecting modern creator-led business

From Reels to Retail: How India’s Influencers Are Becoming Startup Founders

By Ajay Kumar

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July 2, 2025

In today’s fast-evolving influencer economy, India’s content creators are no longer just scrolling – they’re scaling businesses. A fresh report by the Economic Times ...