Indian influencer economy

Luxurious setting of a micro-influencer recording branded content in a modern high-rise apartment with premium decor and city view

How Micro-Influencers Are Redefining Brand Collaborations in 2025

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August 1, 2025

In the ever-evolving landscape of digital marketing, micro-influencers have emerged as silent disruptors. As brands struggle with declining engagement on traditional influencer campaigns and ...

Luxurious AI beauty influencer in soft pastel setting, holding a phone and makeup brush, surrounded by elegant digital and cosmetic elements.

AI Beauty Influencers Are Taking Over: What This Means for India’s Creator Economy

By Ajay Kumar

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July 18, 2025

Move over human influencers AI beauty influencers are making a splash on Instagram, YouTube, and even e-commerce platforms in India. As artificial intelligence becomes ...

Elegant flat-lay of influencer startup desk with product samples, MacBook, packaging designs, and Instagram insights reflecting modern creator-led business

From Reels to Retail: How India’s Influencers Are Becoming Startup Founders

By Ajay Kumar

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July 2, 2025

In today’s fast-evolving influencer economy, India’s content creators are no longer just scrolling – they’re scaling businesses. A fresh report by the Economic Times ...