Indian influencer economy

Luxurious AI beauty influencer in soft pastel setting, holding a phone and makeup brush, surrounded by elegant digital and cosmetic elements.

AI Beauty Influencers Are Taking Over: What This Means for India’s Creator Economy

Move over human influencers AI beauty influencers are making a splash on Instagram, YouTube, and even e-commerce platforms in India. As artificial intelligence becomes ...

Elegant flat-lay of influencer startup desk with product samples, MacBook, packaging designs, and Instagram insights reflecting modern creator-led business

From Reels to Retail: How India’s Influencers Are Becoming Startup Founders

In today’s fast-evolving influencer economy, India’s content creators are no longer just scrolling – they’re scaling businesses. A fresh report by the Economic Times ...