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Everyone Wants to Be an Influencer – But Can It Really Pay the Bills?
In today’s digital-first world, influencer marketing has become one of the fastest-growing industries. Social media platforms like Instagram, YouTube, and TikTok have opened doors ...
AI Influencers in India: Redefining Digital Influence in 2025
Imagine a world where your favourite influencer isn’t even human but a highly realistic AI personality. Sounds futuristic, right? Well, the future is here. ...
Top Influencer Marketing Trends to Watch in 2025
Influencer marketing in India is no longer just a buzzword it’s a multi-billion-dollar industry shaping how brands connect with consumers. With social media platforms ...
47% of Social Media Users Made Purchases Based on Influencer Endorsements in 2024
Have you ever bought something just because your favourite influencer recommended it? If yes, you’re not alone! A recent report reveals that 47% of ...
Why Indian Creators Are Becoming Global Influencers in 2025
2025 is shaping up to be the golden year for Indian influencers. From YouTube and Instagram to global stages like Cannes and New York ...
Top Influencer Niches in 2025 That Are Driving Massive Engagement
The influencer marketing industry is evolving faster than ever, and influencer niches are becoming highly specialized. Brands no longer just collaborate with anyone who ...
Top Finance Influencers in India You Should Follow in 2025
Managing finances isn’t easy, but learning from experts makes the journey smoother. Whether you’re just starting your investment journey, looking to understand personal finance, ...
AI Beauty Influencers Are Taking Over: What This Means for India’s Creator Economy
Move over human influencers AI beauty influencers are making a splash on Instagram, YouTube, and even e-commerce platforms in India. As artificial intelligence becomes ...
Supreme Court Summons Samay Raina and Influencers Over Disability Mockery
India’s top court has taken a serious stance on influencer responsibility. On July 15, 2025, the Supreme Court of India summoned popular comedian and ...
India’s Influencer Marketing 2025: Boom, Trust & Micro-Influencer Magic
India’s influencer marketing scene is on fire valued at ₹3,600 cr in 2024, with a projected 25% growth in 2025. Thanks to brands prioritizing trust, ...
