Top Influencers
Real or Virtual? The Rise of AI‑Generated Influencers in India
Picture this: a flawless influencer posting fashion tips, travel guides, and makeup reviews with no real person behind the screen. Meet India’s new breed ...
Why Only 12% of Indian Creators Rely on Social Media: Truths Behind the Creator Economy
India’s creator economy is booming with an estimated 3.5 to 4.5 million influencers. Yet a recent Kofluence report reveals a surprising truth: only 12% ...
Gurugram Goes Smart: Harpreet Singh Ghulati on Home Automation Trends 2025
The future of living in Gurugram isn’t just about luxury layouts or premium locations it’s about how smart your home can be. From voice-activated ...
Betting Influencers Under Scrutiny: How Telugu Creators Earned Crores by Luring Punters
The dark side of influencer marketing has emerged in Hyderabad and surrounding Telugu states. Over the past few weeks, cybercrime units have arrested multiple ...
Indians Turn to AI & Influencers for News and What It Means for Media in 2025
Gone are the days when people relied solely on newspapers or TV for news. A new shift is underway Indians are increasingly turning to ...
Meet Radhika Subramaniam: India’s First Bilingual AI Travel Influencer
Imagine a friendly wanderlust-filled guide who never needs a visa and never gets tired. That’s exactly who Radhika Subramaniam, the country’s first AI-powered travel influencer, ...
Frida Kahlo: The Original Influencer Before Influencing Was a Thing
Long before terms like “influencer” or “social media guru” entered our relationship with fame, Frida Kahlo was already shaping identity, culture, and brand through ...
Why Tech Brands Should Tap Micro-Influencers in 2025: Strategies That Work
When tech brands think influencer marketing, massive follower counts often come to mind – yet a smarter, more effective option is emerging: micro-influencers. According ...
June’s Top 5 Influencer Collaborations That Nailed It – And What Marketers Can Learn
Influencer marketing isn’t just about fancy posts June proved it’s also a round of strategic, creative, and highly engaging brand partnerships. From viral dance ...
Tapping News-Averse, Fragmented Influencer Audiences: Marketer Strategies in 2025
Today’s audiences aren’t just scattered they’re fatigued. As trust in traditional news plummets, influencers have become the new trusted sources, particularly among younger, news-averse ...
