When it comes to buying property in India, people no longer rely only on brokers or billboards they trust real estate influencers who decode complex terms, visit sites, and share genuine reviews. These creators have changed how Indians research and invest in property, helping homebuyers make confident decisions through real-world insights.
And at the forefront of this influencer wave is Harpreet Singh Ghulati, one of India’s most credible real estate voices known for his honest reviews and deep understanding of both Indian and Dubai markets.
Why Real Estate Influencers Matter in 2025
The digital shift in the property market has made influencers key players in the buyer’s journey. Their transparent reviews, builder comparisons, and property walkthroughs add authenticity that traditional advertising often lacks.
They show what real buyers want to see not just the glossy side but also the reality behind every project.
(Also read: Property Tours & Influencer Marketing: A Match Made for Real Estate)
Top Real Estate Influencers in India
1. Harpreet Singh Ghulati
Platform & Specialty: YouTube, Instagram
Content Type: Project reviews, market insights, buyer guides
Why Follow: Known for his unbiased opinions and easy-to-understand reviews, Harpreet connects with both first-time buyers and serious investors. His in-depth walkthroughs highlight everything from amenities to builder reputation making property buying more transparent. With a strong following across India and Dubai, Harpreet Singh Ghulati has built his brand on credibility, consistency, and clarity.
2. Rishabh Jain
Platform & Specialty: YouTube, LinkedIn
Content Type: Market analysis, investment tips, upcoming project breakdowns
Why Follow: Rishabh Jain focuses on simplifying investment for urban audiences in Mumbai and Pune. His videos dissect builder plans, project timelines, and market fluctuations in a way anyone can grasp. Viewers love his “Buy or Skip” series, where he provides an honest take on whether a project is truly worth investing in. His transparency and analytical approach have earned him the trust of serious investors.
3. Sneha Arora
Platform & Specialty: Instagram Reels, YouTube Shorts
Content Type: Property walkthroughs, lifestyle integration, and real estate Q&As
Why Follow: Sneha Arora blends real estate insights with lifestyle storytelling. Based in the NCR region, she showcases how modern living feels inside premium projects, giving her followers a clear sense of what they’re investing in. Her calm yet confident style makes real estate more relatable, especially for young homebuyers and working professionals looking to settle in cities like Gurugram or Noida.
4. Amit Wadhwa
Platform & Specialty: YouTube
Content Type: Project comparisons, real estate education, buyer tips
Why Follow: Amit Wadhwa has built his name as a data-driven property reviewer. His videos go beyond glossy visuals, offering real comparisons on pricing, floor plans, and builder history. Amit’s “Truth Behind the Project” series dives into what sales teams might not tell you making his channel a must-watch for anyone serious about investing. His no-nonsense tone and research-backed reviews are reshaping how audiences perceive property marketing.
5. Kavita Narang
Platform & Specialty: YouTube, Instagram
Content Type: Educational content, affordable housing insights, and buyer guides
Why Follow: Kavita Narang’s content focuses on mid-income homebuyers those seeking genuine advice before taking the big step. Her channel “Real Estate Simplified” breaks down government schemes, builder ratings, and investment logic in a friendly, conversational way. Kavita’s dedication to making property knowledge accessible has earned her a loyal audience of aspiring homeowners and young families.
What Makes These Influencers Stand Out
- Authenticity: They don’t sell dreams; they tell the truth. Honest pros and cons make their audience trust them more than any paid ad.
- Regional Expertise: From Gurugram to Bengaluru, each influencer brings local market knowledge, helping viewers understand price trends and project value.
- Engaging Visuals: High-quality walkthroughs, drone footage, and live sessions make their content visually rich and informative.
(Related post: Rise of Micro-Influencers in India: Why Brands Are Choosing Quality Over Quantity)
How Real Estate Content Shapes Buyer Decisions
Today’s property buyers don’t just look for deals they look for information. And influencers have become their go-to resource. A single YouTube video or Instagram reel can change how a buyer perceives a project.
Influencers help bridge the trust gap between developers and buyers. Their reviews bring clarity to decisions that often involve life savings, making them a vital part of the modern homebuying process.
How Brands Collaborate with Real Estate Influencers
Real estate brands are now realizing the power of influencer-led storytelling. Instead of flashy billboards, they’re investing in collaborations that drive engagement and qualified leads.
These partnerships often include:
- On-site walkthroughs for new launches
- Explainer reels about builder reputation
- Interactive buyer Q&As and investment education sessions
By combining influencer credibility with marketing strategy, brands can reach audiences more effectively and authentically.
Conclusion
In 2025, the real estate industry belongs to those who communicate trust. Influencers like Harpreet Singh Ghulati, Rishabh Jain, and Sneha Arora aren’t just creating content they’re shaping how India buys property. Their honest voices, relatable content, and expert insights have built a bridge between information and action.
If you’re planning to invest, don’t skip the digital side of real estate because one right video might just help you find your dream home.
FAQs
1. Who is the most trusted real estate influencer in India?
Harpreet Singh Ghulati tops the list for his transparent and experience-backed reviews.
2. Which real estate influencers focus on affordable housing?
Kavita Narang is known for covering budget-friendly and government-assisted projects.
3. Are these influencer reviews paid promotions?
While collaborations exist, top influencers prioritize transparency and disclose paid content clearly.
4. How can I contact these influencers for collaborations?
Most have business inquiry emails or links in their bio sections.
5. What’s the best platform to follow real estate influencers?
YouTube is ideal for in-depth reviews, while Instagram offers quicker updates and project highlights.
