When it comes to property trends, investment insights, and luxury living updates, real estate influencers in India are shaping how millions discover and engage with the market. From YouTube property reviews to Instagram Reels about interior design, these creators are redefining how real estate is marketed and understood in 2025.
But who are the names you should follow if you want to stay ahead in India’s booming property sector? Let’s explore the top Indian real estate influencers who are dominating social media and influencing property trends nationwide.
Why Real Estate Influencers Matter in 2025
Think of real estate influencers as today’s trusted property consultants only with a digital edge. With the rise of Instagram influencers in India and YouTube reviewers, property decisions are no longer limited to brokers and advertisements.
Influencers now simplify the market for audiences by showcasing:
- Property walkthroughs and investment guides
- Market trend updates and infrastructure reviews
- Home decor, lifestyle, and design inspiration
As a result, influencer marketing agencies in India are actively collaborating with these voices to create authentic, relatable, and visually engaging campaigns for brands and developers alike.
1. Property Gallery (Harpreet Singh Ghulati)
A trusted name across Dubai and India, Harpreet Singh is the founder of Property Gallery. With a strong social media presence of over 131K followers On Instagram, his content focuses on premium properties, lifestyle living, and market insights across Dubai, Gurgaon, Mumbai, and Goa.
His unique edge is credibility showcasing both luxury and mid-range options with a professional yet friendly tone that resonates with NRI and Indian investors.
Why follow: For international investment insights and cross-border property comparisons.
2. Property Guy (Rishabh Jain)
Rishabh Jain, known as Property Guy, is among the top influencers in India’s real estate space. His YouTube channel and Instagram are filled with honest project reviews, price breakdowns, and comparisons between luxury and affordable housing in cities like Gurgaon, Noida, and Mumbai.
Rishabh’s strength lies in simplifying complex topics like ROI, location analysis, and upcoming property laws something that both homebuyers and investors appreciate.
Why follow: For transparent property reviews and investment tips backed by real data.
Related Read: Influencer Marketing Rates in India 2025
3. Real Estate Guru India (Ankit Verma)
Ankit Verma’s Real Estate Guru India YouTube channel has become a go-to resource for first-time homebuyers. He focuses on site visits, developer interviews, and locality breakdowns that make the buying process less intimidating.
Ankit’s engaging presentation and use of local language make him relatable to middle-income families and investors alike.
Why follow: For detailed walkthroughs and easy-to-understand property education.
4. The Real Estate Insider (Nidhi Kapoor)
One of the few female real estate influencers in India, Nidhi Kapoor brings a lifestyle perspective to property content. Her Instagram Reels feature modern interiors, smart home ideas, and exclusive previews of luxury apartments across Delhi NCR and Mumbai.
She’s also a voice for sustainable living and women homebuyers, making her content informative and empowering.
Why follow: For aesthetic, lifestyle-oriented real estate insights and design inspiration.
5. Living Luxe India (Aman & Rhea)
Aman and Rhea, the couple behind Living Luxe India, specialize in showcasing luxury villas, penthouses, and branded residences. Their crisp visual storytelling and cinematic home tours attract both developers and luxury lifestyle enthusiasts.
Their videos highlight India’s growing demand for high-end living, especially in metros like Bengaluru, Pune, and Gurgaon.
Why follow: For high-quality property visuals and luxury real estate trends.
Also Read: Micro-influencers vs Macro-influencers: Which is Better?
6. Realty with Rajat
Rajat Mehra is known for his deep knowledge of commercial real estate and investment planning. His content on YouTube focuses on how corporate spaces, co-working hubs, and retail developments are reshaping Indian cities.
If you’re looking to understand how to grow your portfolio through commercial properties, Rajat’s breakdowns are pure gold.
Why follow: For smart investment strategies in commercial and mixed-use spaces.
7. HomeHunt India (Sneha Patel)
Sneha Patel, founder of HomeHunt India, is known for her Instagram-friendly, educational content on home loan guidance, property documentation, and real estate myths.
Her approachable style helps first-time homebuyers make informed decisions without feeling overwhelmed.
Why follow: For clear, educational, and buyer-centric real estate content.
8. Property Talks with Dev
Dev Arora combines storytelling with data-driven insights. His content explains how infrastructure projects, like metro expansions and expressways, impact property appreciation rates.
Dev’s audience includes serious investors who want to understand market timing and long-term ROI before making a move.
Why follow: For deep dives into India’s evolving property markets and urban development.
The Future of Real Estate Influencing in India
By 2025, influencer marketing rates in India for real estate have grown significantly. Developers and agencies are investing more in Instagram influencers in India and YouTubers who can generate organic engagement.
Micro-influencers (10K–100K followers) now charge between ₹15,000–₹50,000 per collaboration, while macro-influencers (100K–1M followers) command anywhere from ₹1 lakh to ₹5 lakh per campaign especially in real estate, where trust and credibility drive sales.
The partnership between influencer marketing agencies in India and these creators has redefined how property brands reach their audiences replacing traditional ads with authentic, story-driven digital experiences.
Conclusion
From luxury homes to affordable housing, these top real estate influencers in India are transforming how people discover, evaluate, and invest in properties. Their authentic reviews, creative storytelling, and consistent engagement have made real estate a relatable and exciting space online.
Whether you’re a buyer, investor, or developer, following these influencers gives you an insider’s view of what’s trending and where the next big opportunity lies.
FAQs
1. Who are the top real estate influencers in India in 2025?
Some leading names include Harpreet Singh, Property Guy (Rishabh Jain), Ankit Verma, and Nidhi Kapoor, among others.
2. How do real estate influencers earn money?
They earn through brand collaborations, sponsored property tours, and consulting for developers and real estate agencies.
3. Are influencer marketing rates in India high for real estate?
Yes, due to the industry’s high value, influencer rates range from ₹15,000 for micro-creators to ₹5 lakh for top-tier influencers.
4. Which platform is most popular for real estate content in India?
Instagram and YouTube dominate due to their visual storytelling format and high engagement.
5. Can influencer marketing really help sell properties?
Absolutely influencers build trust and simplify property decisions, making them a vital part of real estate marketing strategies in 2025.
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