Lifestyle content is no longer just about pretty photos and aesthetic posts it’s about creating a connection, setting trends, and inspiring millions. In India, lifestyle influencers are shaping everything from fashion and wellness to travel and daily routines. With 2025 in full swing, let’s meet the lifestyle creators who are redefining how we see life, style, and success.
Why Lifestyle Influencers Matter Today
Think about it when was the last time you bought something without checking Instagram or YouTube reviews? Lifestyle influencers have become the go-to source for discovering new brands, products, and trends. They give us real-life inspiration whether it’s how to style an outfit, set up a cozy corner at home, or plan a quick weekend getaway.
These influencers thrive on relatability. They aren’t just promoting luxury brands; they’re showing how style fits into everyday life. That’s why their impact on audiences is massive and why they’re more relevant than ever in 2025.
1. Komal Pandey – The Queen of Bold Fashion Statements
Komal Pandey has redefined Indian fashion with her fearless style. Known for turning everyday clothes into statement outfits, she’s not afraid to experiment with bold cuts, dramatic drapes, and quirky accessories.
Her Instagram reels often go viral, showing how a single outfit can be styled in multiple ways. Beyond just fashion, Komal inspires her audience to be unapologetically themselves a message that resonates deeply with Gen Z and millennials.
2. Kusha Kapila – The Relatable Diva
Kusha Kapila blends humour with lifestyle content like no one else. From creating iconic characters to discussing fashion, beauty, and self-love, she has become a household name.
In 2025, Kusha is much more than a content creator she’s a brand in herself. She collaborates with top global fashion houses, but her witty take on everyday struggles keeps her real and relatable. That balance is what makes her one of the top lifestyle influencers in India.
3. Santoshi Shetty – Minimalism with a Touch of Glam
Santoshi Shetty is all about minimal, chic, and modern lifestyle vibes. She beautifully mixes high fashion with comfort, showing that simplicity doesn’t mean boring.
Her feed is full of travel diaries, wellness routines, and fashion experiments that inspire followers to embrace a balanced lifestyle. In 2025, her focus on mindful living has gained even more traction, making her a strong voice in the influencer space.
4. Sejal Kumar – The Girl Next Door Turned Global Icon
Sejal Kumar started with YouTube vlogs and quickly became a favourite for her relatable content. From daily routines to fashion hauls, she has built a community that sees her as a friend.
Today, Sejal is collaborating with top brands, performing on stage as a singer, and continuing to inspire young audiences with her authentic storytelling. Her blend of fashion, music, and lifestyle content makes her a trendsetter in 2025.
5. Masoom Minawala – India’s Global Fashion Ambassador
Masoom Minawala is the face of Indian fashion on international runways. From Cannes Film Festival to Paris Fashion Week, she proudly represents Indian designers on a global stage.
Her content goes beyond outfits – it’s about embracing Indian heritage, supporting local artisans, and mixing traditional with modern. In 2025, she remains one of the most powerful voices in lifestyle and fashion, inspiring creators across the country.
6. Kritika Khurana – The Boho Influencer We All Love
Kritika Khurana, better known as @thatbohogirl, has mastered the art of blending bohemian style with mainstream fashion. Her Instagram is filled with vibrant outfits, travel escapades, and honest conversations about self-love and mental health.
In a world that often feels curated, Kritika’s authenticity is refreshing. She’s not just a fashion influencer; she’s a lifestyle mentor who connects with her audience on a personal level.
7. Larissa D’Sa – Adventure Meets Aesthetic
Larissa D’Sa combines lifestyle, travel, and creativity like no one else. Her content feels like a visual diary – colorful, authentic, and beautifully captured.
In 2025, Larissa’s ability to mix adventure with aesthetic has earned her collaborations with global travel brands, making her one of India’s most loved lifestyle influencers. She shows us that lifestyle is as much about experiences as it is about fashion.
8. Diipa Khosla – Luxury with Purpose
Diipa Khosla is an international lifestyle influencer who balances glamour with advocacy. From fashion shoots to campaigns on women’s empowerment, she uses her platform to make an impact.
Her foundation, Post for Change, proves that being an influencer is not just about products it’s about creating a positive movement. In 2025, Diipa continues to inspire with her powerful blend of luxury and purpose.
9. Aashna Shroff – The Classy Content Creator
Aashna Shroff has built her empire as one of the most respected lifestyle influencers in India. With her chic style, makeup tutorials, and collaborations with luxury brands, she’s a trusted voice for modern women.
Her journey from blogging to becoming an entrepreneur proves that lifestyle influencers can build strong, sustainable careers while staying true to their passions.
10. Dolly Singh – Comedy Meets Lifestyle
Dolly Singh started with funny skits and has grown into a multifaceted content creator. She mixes humour with fashion, beauty, and lifestyle, creating a unique blend that keeps her followers hooked.
In 2025, Dolly’s versatility makes her stand out. She can make you laugh with a reel one day and inspire you with a heartfelt post the next. That’s what makes her one of the most followed lifestyle influencers in India.
What Makes These Lifestyle Influencers Stand Out?
It’s not just about outfits, skincare routines, or travel photos. These influencers bring their personalities into every post. They share failures, challenges, and unfiltered moments that make them relatable. In an era where audiences are quick to spot fakeness, authenticity is their biggest superpower.
Conclusion
The lifestyle influencer space in India has exploded in recent years, and 2025 is proof that it’s only getting bigger. From Komal Pandey’s bold fashion to Larissa D’Sa’s colorful adventures, each influencer brings something unique to the table. They’re not just shaping trends they’re shaping the way we live, dream, and express ourselves.
So, if you’re looking for fresh inspiration, these influencers are the ones to follow. After all, who better to guide us through life’s little luxuries and daily styles than the people living it with honesty and flair?
FAQs
1. Who is the top lifestyle influencer in India in 2025?
Komal Pandey continues to dominate with her bold fashion experiments and highly engaging content.
2. Do Indian lifestyle influencers only focus on fashion?
No, they cover a wide range fashion, travel, fitness, wellness, home decor, and even mental health awareness.
3. Which lifestyle influencer represents India globally?
Masoom Minawala is one of the most prominent global representatives of Indian fashion and lifestyle.
4. How do lifestyle influencers earn money?
They monetize through brand collaborations, sponsored content, affiliate marketing, and launching their own businesses.
5. Why are lifestyle influencers so popular in India?
Because they’re relatable they show how real people live, style, and experience life while making it aspirational yet achievable.
