In the dynamic world of beauty and fashion, Indian makeup influencers are setting global benchmarks with their creativity, authenticity, and influence. From trendsetting tutorials to empowering self-expression, these top makeup influencers have carved a niche for themselves on Instagram and beyond. If you’re looking to stay updated on the latest makeup trends, hacks, and product recommendations, here are the top 10 Indian makeup influencers you need to follow in 2025.
1. Nagma Mirajkar – @nagmamirajkar
Nagma Mirajkar is a powerhouse of talent in the Indian beauty and fashion space. With millions of followers on Instagram, she blends style, glam, and relatability to engage her audience. Known for her aesthetic reels, bold makeup looks, and stunning transformations, Nagma isn’t just a content creator—she’s a full-blown brand. Her ability to merge everyday makeup with editorial finesse makes her content ideal for beauty lovers and aspiring influencers alike.
2. Mrunal Panchal – @mrunu
Mrunal Panchal, fondly known as @mrunu, is a content queen who’s been redefining the makeup game with her infectious energy and experimental looks. Whether it’s a festival-ready glam or an abstract editorial creation, Mrunal’s makeup artistry is as fearless as it is flawless. She’s also known for her collaborations with top brands and beauty creators, and her fun, empowering attitude keeps her followers hooked.
3. Komal Pandey – @komalpandeyofficial
Though she started off in fashion, Komal Pandey has seamlessly transitioned into the world of beauty and makeup. Her signature style? High-glam makeup paired with culturally rooted fashion narratives. Komal turns makeup into a storytelling medium, using color, texture, and expression to create visual masterpieces. Her bold lip shades, creative eye looks, and structured routines are aspirational for makeup enthusiasts across the country.
4. Rida Tharana – @rida.tharanaa
Rida Tharana is a rising star who’s making waves in the South Indian beauty community and beyond. Known for her minimalist glam and glass-skin makeup looks, Rida champions simplicity with elegance. Her skincare-first approach, flawless base routines, and hijab-friendly tutorials make her an inclusive and relatable influencer for young Indian women. If you’re seeking clean girl aesthetics with a touch of desi flair, Rida is your go-to creator.
5. Ankush Bahuguna – @ankushbahuguna
Breaking gender stereotypes in beauty, Ankush Bahuguna has emerged as one of India’s most loved male makeup influencers. With a unique voice in the beauty space, Ankush mixes humor, vulnerability, and artistry in his content. His tutorials are educational, his product reviews honest, and his signature looks—a blend of soft glam and editorial precision. Ankush’s journey is not only about makeup but also about breaking norms and promoting gender fluidity in beauty.
6. Somya Gupta – @thesassthing_
Somya Gupta, popularly known as @thesassthing_, is the ultimate Gen-Z beauty icon. Her sassy, confident personality combined with stunning glam looks makes her a standout on Instagram. Somya’s makeup game is bold, colorful, and unapologetically fun. From graphic liners to glossy lips, she doesn’t shy away from experimenting. Her aesthetic reels and snappy tutorials are perfect for makeup lovers who want to blend playfulness with high-fashion vibes.
7. Aashna Shroff – @aashnashroff
Aashna Shroff brings sophistication and timeless elegance to the Indian beauty scene. Her neutral-toned makeup looks, polished skin, and luxurious brand collaborations reflect her refined aesthetic. Whether it’s a classic wedding glam or a soft dewy look for summer, Aashna knows how to keep things stylish and effortlessly chic. As one of the OG influencers in India, her presence is both aspirational and influential.
8. Aashna Hegde – @aashnahegde
Aashna Hegde is a social media darling with a love for all things beauty and glam. Her page is filled with vibrant makeup looks, behind-the-scenes content, and GRWM (Get Ready With Me) reels that her audience can’t get enough of. Aashna blends modern glam with a youthful edge, and her highlighter-heavy glow, smokey eyes, and bold brows are perfect for party-ready inspiration. Her energy and confidence radiate through every post.
9. Malvika Sitlani – @malvikasitlaniofficial
Malvika Sitlani is a trailblazer in the Indian beauty community. With a background in modeling and a deep understanding of beauty aesthetics, she’s known for her thorough tutorials, product reviews, and empowering content. Malvika often addresses topics like acne, body positivity, and skincare struggles, which make her deeply relatable. Her “no-filter” makeup talk and crisp tutorials have made her a household name in beauty influencer circles.
10. Siddharth Batra – @siddharth93batra
Fashion-forward and unafraid to express, Siddharth Batra is redefining beauty for men in India. His makeup content is refreshingly bold, with a touch of editorial drama. Siddharth experiments with color, glitter, and avant-garde aesthetics—making him a must-follow for anyone interested in boundary-breaking beauty. Whether he’s sharing a dewy skin routine or a gender-fluid glam look, Siddharth uses makeup as a form of self-expression and rebellion.
Why These Influencers Matter in 2025
In 2025, makeup isn’t just about contour and lipstick—it’s a powerful form of identity, expression, and confidence. The influencers listed above aren’t just promoting products—they’re redefining Indian beauty standards, encouraging self-love, and building inclusive digital communities.
From breaking gender norms to promoting cultural inclusivity and celebrating individuality, these creators are changing the way India looks at makeup.
Final Thoughts
Whether you’re a budding makeup artist, a skincare enthusiast, or just someone looking for a bit of glam inspiration, following these top Indian makeup influencers will keep you on trend and in touch with the evolving beauty landscape. Their creativity, relatability, and fearlessness make them more than just influencers—they are true trailblazers of beauty in 2025.
