The digital fashion space in India has evolved rapidly over the past decade, with fashion influencers playing a central role in defining how Indians perceive and engage with style. Today, they are more than just trendsetters — they are storytellers, entrepreneurs, brand collaborators, and cultural icons. As Indian audiences demand more personalized and real-time content, fashion influencers have stepped up, bridging the gap between luxury labels, streetwear culture, and everyday style.
This article by TopInfluencerIndia delves into the world of fashion influencers dominating the Indian digital scene in 2025. From Instagram reels and YouTube lookbooks to global brand campaigns, these creators have consistently pushed the boundaries of personal expression and aesthetics.
Why Fashion Influencers Matter More Than Ever
In 2025, fashion influencers are no longer limited to showcasing sponsored outfits. They’re shaping consumer behavior, launching their own brands, and making fashion more inclusive and relatable. With India being one of the largest consumer markets for fashion, influencers have become vital to marketing strategies for both local designers and international labels.
They bring authenticity, cultural relevance, and massive reach — something traditional advertising increasingly struggles to achieve. These influencers have built communities where followers don’t just observe but engage, ask, and shop through the content they see.
Top Fashion Influencers in India to Follow in 2025
These are the style icons who have carved their own niche and continue to inspire millions with their creative vision and distinctive fashion language.
Komal Pandey
Instagram: @komalpandeyofficial
Followers: 2M+
Komal Pandey is arguably the most experimental fashion influencer in India. Known for her highly produced, editorial-style reels and videos, Komal’s approach to fashion is cinematic and layered with artistic storytelling. What sets her apart is her ability to merge high fashion with desi elements, making her content both aspirational and rooted in Indian aesthetics. In 2025, Komal has expanded her brand collaborations internationally, featuring in campaigns for global fashion houses while continuing to work with Indian designers. Her presence is not just visual — she often uses her platform to discuss body positivity, mental health, and creative struggles, which resonates deeply with her audience.
Masoom Minawala
Instagram: @masoomminawala
Followers: 1.6M+
Masoom Minawala is not just a fashion influencer — she’s a global ambassador of Indian couture. Based between India and Europe, Masoom has walked red carpets, including Cannes, representing Indian designers with pride. Her content is a blend of high fashion, luxury style tips, and cultural pride. She frequently uses her platform to support homegrown Indian brands, bringing them visibility on international platforms. In 2025, Masoom continues her work as an entrepreneur and speaker, hosting masterclasses and mentoring young fashion creators. Her style is sophisticated yet versatile, appealing to both luxury shoppers and everyday fashion lovers.
Santoshi Shetty
Instagram: @santoshishetty
Followers: 850K+
Santoshi Shetty brings a strong sense of individuality to her fashion content. With a background in architecture, her styling is often minimalistic but always thoughtful, combining textures, patterns, and silhouettes in unexpected ways. Her Instagram feed is a masterclass in editorial storytelling, often featuring lifestyle elements like travel, wellness, and interior aesthetics. In 2025, Santoshi has partnered with several premium brands and also launched her own line of sustainable fashion essentials. What makes her stand out is her emphasis on fashion as a mindful expression, not just a visual display.
Aashna Shroff
Instagram: @aashnashroff
Followers: 1M+
Aashna Shroff is the quintessential fashion and beauty influencer whose aesthetic is clean, classy, and consistently elegant. She rose to fame through her blog and YouTube channel, and over the years, built a strong reputation for honest reviews and refined styling. Her content today reflects a global sensibility, with a touch of minimalism and contemporary trends. In 2025, Aashna continues to collaborate with luxury fashion and skincare brands, frequently creating in-depth content that educates her audience about styling, layering, and beauty routines. Her authenticity and commitment to quality have earned her a loyal and discerning follower base.
Roshni Bhatia
Instagram: @thechiquefactor
Followers: 600K+
Roshni Bhatia is known for her bold fashion sense and empowering presence. Her content breaks stereotypes, especially around age, motherhood, and societal expectations about how women should dress. With a strong flair for dramatic styling — think capes, corsets, and ethnic fusions — Roshni’s feed is nothing short of a runway. In 2025, she continues to be a voice for women reclaiming their sense of style, regardless of societal roles. She often talks about personal growth and self-love, making her content motivational as well as fashion-forward. Her collaborations span everything from Indian bridal couture to international streetwear brands.
Trends That Fashion Influencers are Driving in 2025
Fashion influencers aren’t just reflecting trends — they’re creating them. Here are some key movements gaining momentum this year:
- Sustainable Fashion: Influencers are promoting eco-conscious choices, slow fashion, and upcycling more than ever.
- Regional Pride: There’s a resurgence in traditional textiles and regional silhouettes, with influencers showcasing local craftsmanship.
- Gender-Neutral Styling: Creators are blurring lines between menswear and womenswear, bringing fluid fashion into the mainstream.
- Tech Meets Style: AR try-ons, virtual closets, and AI-based style assistants are making waves, often introduced through influencer campaigns.
How Fashion Influencers are Changing Brand Marketing
Brands no longer treat influencers as just another channel — they’re now brand partners and co-creators. In 2025:
- Influencers are helping brands shape product design through direct feedback from their followers.
- Many fashion influencers have their own capsule collections or limited-edition drops in collaboration with popular labels.
- Influencers now provide real-time market data through engagement metrics and trend reactions, giving brands more valuable insights than traditional methods.
Final Thoughts
The rise of fashion influencers in India is a reflection of how digital platforms have democratized style. It’s no longer just about Bollywood stars or runway models — it’s about creators who bring a personal voice, a unique aesthetic, and an intimate connection with their followers.
From global red carpets to local street style, Indian fashion influencers are shaping narratives, driving conversations, and inspiring millions every single day.
At TopInfluencerIndia.com, we’re proud to spotlight these voices that are redefining the meaning of influence in fashion. Whether you’re a brand looking for your next collaborator or a fan searching for style inspiration, these creators are the ones to watch.
