Wellness Influencers

Illustration of fintech, sustainable living, and wellness influencers representing emerging niches in Indian influencer marketing.

Emerging Niches in Influencer Marketing: Fintech, Sustainable Living & Wellness in India

Why New Niches Are Reshaping Influencer Marketing in India Influencer marketing in India is no longer just about fashion, travel, or food. While those ...

Indian health influencers checking wellness content on smartphones in a modern luxury living room.

Indian Health Influencers: Between Misinformation & Medical Facts

In the age of Instagram Reels, YouTube Shorts, and viral WhatsApp forwards, health influencers in India are shaping the way millions perceive wellness, fitness, ...