social media marketing India

“Indian creators and users generating authentic content on social media for brands in 2025”

UGC & Creator-Generated Content: The Secret Weapon for Indian Brands

In 2025, Indian consumers are more discerning than ever. They’ve grown immune to glossy ads and celebrity endorsements that feel staged. What do they ...

A creative workspace with digital content tools representing the rise of micro-influencers in India in 2025.

How Micro-Influencers Are Revolutionizing Niche Markets in India

In 2025, the spotlight is shifting from big celebrity influencers to micro-influencers creators with smaller but highly engaged communities. These niche experts are quietly ...