social media marketing India
Influencer marketing mistakes to avoid
By Ajay Kumar
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Influencer marketing has become one of the most powerful tools for brands in India. From fashion labels to tech companies, everyone wants to collaborate ...
UGC & Creator-Generated Content: The Secret Weapon for Indian Brands
By Ajay Kumar
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In 2025, Indian consumers are more discerning than ever. They’ve grown immune to glossy ads and celebrity endorsements that feel staged. What do they ...
How Micro-Influencers Are Revolutionizing Niche Markets in India
By Ajay Kumar
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In 2025, the spotlight is shifting from big celebrity influencers to micro-influencers creators with smaller but highly engaged communities. These niche experts are quietly ...
