micro influencers
Micro-Influencers vs Macro-Influencers: Which Is Better?
By Ajay Kumar
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In today’s influencer-driven world, one question keeps coming up for brands and marketers should you work with micro-influencers or macro-influencers? Both types have their ...
How Influencers Are Changing the Marketing Game
By Ajay Kumar
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Marketing isn’t what it used to be. The days of big-budget TV commercials and billboard takeovers are still around, but the real action? It’s ...
Why Tech Brands Should Tap Micro-Influencers in 2025: Strategies That Work
By Ajay Kumar
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When tech brands think influencer marketing, massive follower counts often come to mind – yet a smarter, more effective option is emerging: micro-influencers. According ...
Tapping News-Averse, Fragmented Influencer Audiences: Marketer Strategies in 2025
By Ajay Kumar
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Today’s audiences aren’t just scattered they’re fatigued. As trust in traditional news plummets, influencers have become the new trusted sources, particularly among younger, news-averse ...
