micro-influencers India
Micro-influencers vs Macro-influencers: Which Is Better?
By Ajay Kumar
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In the buzzing world of digital marketing, the word influencer isn’t new anymore. But what’s often debated is should brands collaborate with micro-influencers or ...
Rise of Micro-Influencers in India: Why Brands Are Choosing Quality Over Quantity
By Ajay Kumar
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Introduction Not too long ago, brands in India were chasing the biggest names on Instagram, YouTube, and Twitter. The formula was simple: bigger follower ...
Emerging Niches in Influencer Marketing: Fintech, Sustainable Living & Wellness in India
By Ajay Kumar
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Why New Niches Are Reshaping Influencer Marketing in India Influencer marketing in India is no longer just about fashion, travel, or food. While those ...
How Micro-Influencers Are Revolutionizing Niche Markets in India
By Ajay Kumar
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In 2025, the spotlight is shifting from big celebrity influencers to micro-influencers creators with smaller but highly engaged communities. These niche experts are quietly ...
