influencer strategy India

Aesthetic depth-effect illustration with warning icons, charts, and social media symbols representing influencer marketing mistakes to avoid.

Influencer marketing mistakes to avoid

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January 5, 2026

Influencer marketing has become one of the most powerful tools for brands in India. From fashion labels to tech companies, everyone wants to collaborate ...

Digital workspace with social media apps and influencer tools representing the journey to becoming an influencer in India in 2025.

How to Become an Influencer in India (2025 Edition)

By Ajay Kumar

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October 29, 2025

Introduction So, you’ve been scrolling through Instagram, YouTube, or maybe even LinkedIn, and thought “I could do this.” Good news: you absolutely can. The ...

A creative workspace with digital content tools representing the rise of micro-influencers in India in 2025.

How Micro-Influencers Are Revolutionizing Niche Markets in India

By Ajay Kumar

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January 2, 2026

In 2025, the spotlight is shifting from big celebrity influencers to micro-influencers creators with smaller but highly engaged communities. These niche experts are quietly ...