influencer ROI

Social media earning according to followers.

How Influencers Are Changing the Marketing Game

Marketing isn’t what it used to be. The days of big-budget TV commercials and billboard takeovers are still around, but the real action? It’s ...

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Why Tech Brands Should Tap Micro-Influencers in 2025: Strategies That Work

When tech brands think influencer marketing, massive follower counts often come to mind – yet a smarter, more effective option is emerging: micro-influencers. According ...

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Beyond Followers: What the Latest Report Reveals About Influencer Impact in India

We all know follower counts are flashy, but do they translate into real influence, engagement, and trust? A recent report titled “The Social Influencers ...