influencer marketing trends India

AI avatar with social media icons and text “AI Influencers in India 2025.”

AI Influencers in India: Redefining Digital Influence in 2025

Imagine a world where your favourite influencer isn’t even human but a highly realistic AI personality. Sounds futuristic, right? Well, the future is here. ...

Illustration of an Indian digital creator managing content with minimal income, surrounded by social media icons and financial disparity visuals.

Why Only 12% of Indian Creators Rely on Social Media: Truths Behind the Creator Economy

India’s creator economy is booming with an estimated 3.5 to 4.5 million influencers. Yet a recent Kofluence report reveals a surprising truth: only 12% ...