influencer marketing trends 2025

Illustration showing the journey of influencers from social media platforms to launching successful startups with a modern luxury vibe.

From Reels to Retail: How India’s Influencers Are Becoming Startup Founders

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July 29, 2025

In recent years, India’s influencer industry has transformed from being just about social media content creation to becoming a powerhouse for entrepreneurship. Influencers are ...

Digital illustration with social media icons and text “Top Influencer Marketing Trends 2025.”

Top Influencer Marketing Trends to Watch in 2025

By Ajay Kumar

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July 25, 2025

Influencer marketing in India is no longer just a buzzword it’s a multi-billion-dollar industry shaping how brands connect with consumers. With social media platforms ...

Flat lay of Instagram on smartphone and luxury items with text “Indian Influencers Going Global 2025”.

Why Indian Creators Are Becoming Global Influencers in 2025

By Ajay Kumar

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July 22, 2025

2025 is shaping up to be the golden year for Indian influencers. From YouTube and Instagram to global stages like Cannes and New York ...

Indian cultural flat-lay with traditional elements and storytelling theme

Soch’s “Stories of India” Campaign: Redefining Influencer Marketing with Heart

By Ajay Kumar

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July 6, 2025

In a world where influencer marketing often translates to product plugs and promo codes, ethnic fashion brand Soch chose a different path. Their “Stories ...