Indian creator economy
Why Only 12% of Indian Creators Rely on Social Media: Truths Behind the Creator Economy
By Ajay Kumar
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India’s creator economy is booming with an estimated 3.5 to 4.5 million influencers. Yet a recent Kofluence report reveals a surprising truth: only 12% ...
Influencer Marketing Trends 2025: What’s Changing & How to Stay Ahead in India
By Ajay Kumar
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The world of influencer marketing in India is evolving at lightning speed. From AI influencers and micro-creators to regional language content and shoppable reels, ...
