Gen Z marketing
Meet Radhika Subramaniam: India’s First Bilingual AI Travel Influencer
By Ajay Kumar
—
Imagine a friendly wanderlust-filled guide who never needs a visa and never gets tired. That’s exactly who Radhika Subramaniam, the country’s first AI-powered travel influencer, ...
Tapping News-Averse, Fragmented Influencer Audiences: Marketer Strategies in 2025
By Ajay Kumar
—
Today’s audiences aren’t just scattered they’re fatigued. As trust in traditional news plummets, influencers have become the new trusted sources, particularly among younger, news-averse ...
