content creators india

Illustration showing AI tools and influencers reshaping how Indians consume news digitally.

Indians Turn to AI & Influencers for News and What It Means for Media in 2025

Gone are the days when people relied solely on newspapers or TV for news. A new shift is underway Indians are increasingly turning to ...

Realistic influencer marketing workspace with laptop, phone, and social media analytics on screen, no faces shown.

How Influencer Marketing Powered Indian Brands to ₹3,600 Crore in 2024

The power of influencer marketing in India has reached new heights. In 2024 alone, the industry hit a massive milestone ₹3,600 crore, signaling its ...