BFSI marketing trends 2025

Modern tech workspace with influencer campaign setup and overlay space for title

Why Tech Brands Should Tap Micro-Influencers in 2025: Strategies That Work

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When tech brands think influencer marketing, massive follower counts often come to mind – yet a smarter, more effective option is emerging: micro-influencers. According ...

Luxury flat-lay of financial marketing tools representing influencer strategy in India’s BFSI sector.

Why BFSI Brands Are Rethinking Influencer Marketing After SEBI’s Influencer Crackdown

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When SEBI recently tightened rules around influencers financial influencers, many banks, insurance firms, and fintech companies in India hit pause on their usual influencer ...