BFSI marketing trends 2025

Modern tech workspace with influencer campaign setup and overlay space for title

Why Tech Brands Should Tap Micro-Influencers in 2025: Strategies That Work

When tech brands think influencer marketing, massive follower counts often come to mind – yet a smarter, more effective option is emerging: micro-influencers. According ...

Luxury flat-lay of financial marketing tools representing influencer strategy in India’s BFSI sector.

Why BFSI Brands Are Rethinking Influencer Marketing After SEBI’s Influencer Crackdown

When SEBI recently tightened rules around influencers financial influencers, many banks, insurance firms, and fintech companies in India hit pause on their usual influencer ...