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authenticity in influencer marketing

Indian influencer recording content with city background, symbolizing true impact beyond followers.

Beyond Followers: New Report Unpacks the True Impact of Influencers in India

By Ajay Kumar
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Introduction Scroll through Instagram or YouTube today, and you’ll see influencers with millions of followers. But here’s the catch followers don’t always equal influence. ...

Indian influencer promoting authenticity, trust, and transparency in influencer marketing 2025.

Authenticity, Trust & Transparency: What Indian Audiences Demand from Influencers in 2025

By Ajay Kumar
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Introduction Scroll through Instagram or YouTube in 2025, and you’ll notice something crystal clear Indian audiences are no longer just consuming influencer content blindly. ...

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