Introduction: The Influencer Landscape is Evolving
The Indian influencer space is undergoing a fascinating transformation. With platforms like Instagram, YouTube, and now Threads and Lemon8 becoming hotspots for personal branding, content creation, and digital marketing, a new generation of influencers is redefining what it means to influence.
In 2025, it’s no longer just about celebrity status — it’s about authenticity, niche content, and the ability to inspire action. From fashion to fitness, finance to food, we’re spotlighting 10 rising Indian influencers who are set to take over timelines, trends, and target audiences this year.
1. Krutika (The Mermaid Scales) – The Quirky Fashionista
Platform: Instagram, YouTube
Niche: Fashion, Comedy, Relatable Content
Krutika is a Gen Z sensation who blends vibrant style with quirky skits, carving a space between fashion content and meme-worthy reels. With millions of followers and a loyal fanbase, her influence on how India dresses and laughs is growing fast.
Why Watch Her: Brands love her for her Gen Z voice, and she’s starting to move into YouTube long-form storytelling.
2. Yash Anand – Motivation Meets Real Talk
Platform: YouTube, Instagram
Niche: Self-Development, Productivity, Lifestyle
Yash is building an empire with no-frills self-improvement videos. From career advice to habit-building hacks, his content is as actionable as it is inspiring.
Why He Stands Out: He represents India’s career-focused youth who want more than just motivation—they want direction.
3. Tarini Shah – India’s Beauty & Lifestyle Bestie
Platform: Instagram, YouTube Shorts
Niche: Skincare, Fashion, Lifestyle
With a warm personality and aesthetic that screams “modern India,” Tarini is growing into one of the top beauty and lifestyle voices. She recently partnered with international skincare brands, giving her a global edge.
Trend to Watch: Her “day-in-the-life” reels are becoming viral staples among Gen Z and young millennials.
4. Ankit Baiyanpuria – Fitness with Desi Swagger
Platform: Instagram, YouTube
Niche: Fitness, Motivation, Wellness
Ankit became an internet phenomenon after completing the 75 Hard Challenge in true Indian style. His fitness journey is not just about muscles — it’s about discipline, mental toughness, and authenticity.
Why He’s Different: No gym-glam — just raw workouts, desi diets, and viral mantras like “Bharat Maa ki Jai.”
5. Kusha Kapila – More Than Just Comedy
Platform: Instagram, Netflix, YouTube
Niche: Comedy, Pop Culture, Social Commentary
Already a household name in India’s influencer circles, Kusha continues to push boundaries. She’s stepped into acting, hosting, and panel judging, without losing her comic timing or satirical edge.
2025 Outlook: Kusha is one of the few influencers blending digital stardom with mainstream media.
6. Ankush Bahuguna – Beauty Isn’t Gendered
Platform: Instagram, YouTube
Niche: Makeup, Beauty, LGBTQ+ Voice
Ankush is changing India’s beauty narrative by being a male makeup artist and advocate for gender-neutral beauty. His tutorials are informative, inclusive, and engaging.
Brand Potential: Brands focused on inclusive beauty and Gen Z fashion are already lining up to collaborate.
7. Radhika Bose (Yogasini) – Wellness in a Scroll
Platform: Instagram, YouTube
Niche: Yoga, Mental Health, Fitness
Radhika’s yoga reels, mental health insights, and body positivity content speak to India’s growing interest in holistic wellness. She stands for balance, not burnout.
Why Follow Her: Perfect mix of calm, clarity, and core strength — both physical and emotional.
8. Sharan Hegde (Finance with Sharan) – Your Money Mentor
Platform: Instagram, YouTube
Niche: Personal Finance, Investing, Career Advice
Finance content isn’t boring anymore — thanks to Sharan. He breaks down savings, stocks, taxes, and money mindset in simple, viral-worthy reels.
USP: Sharan is bridging the gap between Gen Z’s spending habits and smart investing.
9. Meethika Dwivedi (The Sound Blaze) – Small-Town, Big Impact
Platform: Instagram, YouTube Shorts
Niche: Comedy, Culture, Relatable Content
Meethika brings a refreshing small-town Indian vibe to social media. Her accent, comic timing, and authentic backdrop make her stand out in a crowd of polished influencers.
Fun Fact: She represents tier-2 and tier-3 city audiences — a huge and growing market in India’s digital economy.
10. Danish Sait – The OG Voice of Satire
Platform: Instagram, Stand-Up, YouTube
Niche: Satire, News Comedy, Characters
Danish is the voice of India’s witty, politically aware youth. His content sits at the intersection of comedy, news, and character play, making him highly shareable.
Why It Matters: Influencers who make people think and laugh are increasingly in demand.
What Makes These Influencers Unique in 2025?
Unlike earlier waves of influencers focused purely on lifestyle or glamour, this new batch brings something fresh to the table:
- Niche Authority: They’re experts in something — fitness, finance, or fashion.
- Cultural Relevance: They reflect India’s diverse voices and vernaculars.
- Brand Trust: They build strong communities, not just viral reach.
- Cross-Platform Skills: They’re winning on Instagram, YouTube, podcasts, and OTT alike.
Tips for Brands Looking to Collaborate
- Match Values, Not Just Numbers: Choose influencers who align with your brand ethos.
- Focus on Long-Term Partnerships: Audiences are more responsive to consistent collaborations.
- Embrace Vernacular Influence: Don’t underestimate creators from tier-2 cities or regional languages.
- Micro-Influencers Matter: Niche creators with 50K–100K followers often have more engaged communities than mega-celebrities.
Final Thoughts: Influence is Evolving
The influencer industry in India is no longer one-size-fits-all. It’s multicultural, multi-platform, and deeply personal. These 10 rising stars aren’t just chasing followers — they’re building movements, changing narratives, and adding real value to the online world.
Whether you’re a fan, a fellow creator, or a brand looking to collaborate, keeping an eye on these dynamic voices in 2025 could be the smartest move you make this year.
