In the age of digital-first decisions, real estate influencers in India are reshaping how buyers explore, evaluate, and invest in properties. From luxury penthouses in Gurgaon to beachfront villas in Goa, these creators offer something that traditional ads can’t authenticity and real insights. Their reviews, walkthroughs, and opinions have built trust among millions of Indians who now prefer watching YouTube videos or Instagram Reels before calling a property agent.
Harpreet Singh Ghulati has built his credibility by providing honest reviews of new developments and housing trends. If you’re more into video-based insights, check out the best YouTube channels giving real housing market updates in India they offer reliable updates for every property enthusiast.
If you’re looking to discover India’s most trusted and impactful real estate influencers in 2025, here’s the ultimate list you need to follow starting with one name that truly stands above the rest.
Why Real Estate Influencers Are So Powerful in 2025
Let’s face it real estate is no longer just about glossy brochures and site visits. In 2025, it’s about transparency, credibility, and relatability. Buyers want to see the view from the balcony, hear the street noise, and understand the floor plan before stepping foot into a property.
That’s where real estate influencers step in. Through honest reviews, detailed property tours, and insider advice, these creators make property buying feel more human and informed. Whether it’s a new project launch, an investment breakdown, or home loan insights, influencers have become the bridge between developers and everyday homebuyers.
Top Real Estate Influencers in India (2025 Edition)
1. Harpreet Singh Ghulati – Property Gallery India & Dubai
Platform & Specialty: YouTube | Instagram | Property Gallery
Collaborations & Impact: Harpreet Singh has redefined how property reviews are done. With his unique mix of storytelling and ground-level exploration, he covers both Indian luxury projects and Dubai’s booming real estate scene under his brand, Property Gallery. His honest take on builder reputation, location analysis, and resale potential resonates deeply with NRI buyers and local investors alike.
Audience Reach: 300K+ across social platforms.
Follow him on:
- Instagram: @propertygallery13
- YouTube: Property Gallery Vlogs
2. Mohit Bansal – Realty Truths
Platform & Specialty: YouTube
Collaborations & Impact: Known for his “no filter” property reviews, Mohit dives deep into price-to-value ratios, project timelines, and developer ethics. His channel is a goldmine for first-time buyers.
Audience Reach: 150K+ subscribers who swear by his unbiased comparisons.
3. Pratik Bhardwaj – Delhi NCR Property Guide
Platform & Specialty: Instagram | YouTube
Collaborations & Impact: Pratik focuses on Delhi-NCR housing trends, helping investors understand the long-term ROI of emerging areas like Sohna, Dwarka Expressway, and Noida Extension. His videos are short, data-backed, and easy to digest.
Audience Reach: 100K+ followers across platforms.
4. Ankur Sinha – Invest Smart India
Platform & Specialty: YouTube
Collaborations & Impact: A former finance professional turned real estate educator, Ankur’s channel simplifies property investment strategies for middle-class Indians. He explains everything from RERA compliance to EMIs and tax benefits in plain English.
Audience Reach: 200K+ subscribers.
5. Shreya Kapoor – The Home Edit India
Platform & Specialty: Instagram | YouTube
Collaborations & Impact: One of the few female voices in Indian real estate, Shreya blends home décor, sustainability, and property reviews. Her aesthetic tours and budget-friendly home transformation ideas are loved by urban millennials.
Audience Reach: 180K+ followers.
6. Kunal Vora – Realty Unfolded
Platform & Specialty: YouTube | X (Twitter)
Collaborations & Impact: Kunal covers macro real estate trends from housing market influencers to developer interviews and policy updates. His style is analytical yet approachable.
Audience Reach: 120K+ followers.
7. Ravi Ranjan – Property Guru India
Platform & Specialty: Facebook | YouTube
Collaborations & Impact: Known for covering Tier-2 cities like Lucknow, Indore, and Ahmedabad, Ravi gives a fresh perspective on India’s expanding housing markets beyond metros.
Audience Reach: 90K+ followers.
What Makes These Influencers Stand Out
Unlike traditional marketing channels, these top real estate content creators in India thrive on trust and personal experience. They don’t just talk about square footage and prices they talk about livability.
These creators understand that real estate content isn’t just about showing properties it’s about storytelling and emotional connection. Many of them follow structured content formulas that ensure trust and visibility. You can explore the secret strategies of real estate influencers in India to learn how top names master consistency and conversions.
Here’s what sets them apart:
- Honest feedback: They highlight both pros and cons of a project.
- Visual storytelling: 4K drone shots, walkthroughs, and neighbourhood tours.
- Financial transparency: They discuss real-world affordability and hidden costs.
- Engagement-driven approach: Most influencers directly respond to audience queries in comments or live Q&As.
They’re not salespeople they’re educators who make real estate understandable.
How Real Estate Content Shapes Buyer Decisions
Data shows that over 70% of urban Indian buyers now rely on online video content before visiting a site or contacting a developer. A well-presented walkthrough can be the deciding factor between a yes and a no.
Influencers help viewers:
- Compare projects across brands.
- Visualize interiors and surroundings.
- Understand builder credibility.
- Discover off-market or upcoming investment zones.
In short, these creators make property buying more transparent and informed something India’s evolving real estate industry desperately needed.
How Brands Collaborate with Real Estate Influencers
Developers and brokers have recognized the impact of these voices. Collaborations now go beyond simple brand mentions they’re strategic storytelling partnerships.
For instance:
- Developers invite influencers to exclusive launch tours.
- Brokers hire them for digital walkthroughs of unsold inventory.
- Fintech start ups collaborate for mortgage or home loan education content.
But the key to success remains authenticity. The moment an influencer’s content feels scripted, audiences tune out. The most successful collaborations in 2025 are those that educate, not just advertise.
Conclusion
The rise of real estate influencers in India marks a new era for the housing market one built on credibility and community. With names like Harpreet Singh Ghulati leading the way, buyers now have access to genuine insights that go far beyond glossy marketing brochures.
Whether you’re an investor, a first-time buyer, or a brand looking to collaborate these influencers are the ones shaping India’s real estate conversations in 2025 and beyond.
The real estate market is evolving fast, and learning from trusted creators is the smartest move for investors. If you want to deepen your understanding, explore these real estate education channels in India for insights that can help you make smarter investment decisions.
FAQs
1. Who is the top real estate influencer in India in 2025?
Harpreet Singh Ghulati from Property Gallery tops the list for his honest reviews and coverage of both Indian and Dubai markets.
2. How do real estate influencers help buyers?
They provide authentic property walkthroughs, compare projects, and share genuine feedback to help buyers make informed decisions.
3. Can developers collaborate with influencers for promotions?
Yes, many developers collaborate with influencers for project launches, reviews, and awareness campaigns but authenticity is crucial.
4. What platforms are most popular for real estate content?
YouTube and Instagram dominate the space, offering visual, engaging ways to explore properties.
5. Are these influencers paid by builders?
Some collaborations are paid, but the top creators clearly disclose sponsorships to maintain transparency and trust.
