Sustainable fashion is no longer a niche in India it’s becoming mainstream, thanks to Bollywood stars who are not just trendsetters but also conscious influencers. In 2025, these Indian celebrities are choosing eco-friendly fabrics, local weaves, and ethical labels, influencing their millions of fans to think green when they shop.
If you’re passionate about fashion and conscious living, here are 10 Indian celebrities leading the change toward a greener future.
1. Dia Mirza
As a UN Environment Goodwill Ambassador, Dia walks the talk by supporting sustainable Indian brands and wearing upcycled outfits on global stages. She is a major promoter of Indian crafts and eco-friendly fashion labels like Okhai.
💡 Also Read: Top Indian Fashion Influencers of 2025
2. Priyanka Chopra Jonas
Global superstar Priyanka Chopra promotes eco-fashion through her appearances in sustainable red carpet couture and support for brands like Stella McCartney. She’s also worked with the UNICEF on sustainability education campaigns in India.
3. Kangana Ranaut
Fiercely independent and rooted in Indian tradition, Kangana wears handwoven sarees and actively promotes Khadi and handloom artisans, directly supporting India’s cottage industry.
4. Alia Bhatt
Alia’s fashion label Ed-a-Mamma is dedicated to sustainable kidswear. She’s also a vocal supporter of PETA India and believes in cruelty-free fashion, vegan leather, and sustainable wardrobes.
5. Sonam Kapoor Ahuja
Known for high fashion, Sonam also backs local artisans and sustainable brands like Raw Mango. She has often used her platform to speak on the importance of slow fashion and conscious shopping.
6. Ananya Panday
2025 was a big year for Ananya. She became the first Indian global ambassador for Chanel and turned heads with her sustainable fashion statements at the Chanel Cruise Show. She also uses her platform to speak about body positivity and slow fashion.
7. Rekha
An icon of timeless style, Rekha continues to inspire with her collection of Banarasi and Kanjeevaram sarees, which are both elegant and sustainable. She promotes heritage textiles and encourages investment in pieces that last decades.
8. Deepika Padukone
Incorporating heritage into her modern wedding look, Deepika chose a red-gold Sabyasachi Banarasi saree highlighting how traditional Indian fabrics can be part of a luxury and eco-conscious wardrobe.
9. Vidya Balan
Vidya is a champion of temple-border Banarasi sarees, handwoven in Varanasi. Her wardrobe reflects India’s craft legacy while promoting slow fashion and minimal waste.
10. Tamannaah Bhatia
Tamannaah stunned in a navy blue Katan silk Banarasi saree, proving that sustainable fabrics can also be chic and modern. She’s often seen in Ekaya, a brand known for reviving Indian weaving traditions.
FAQs
Why is sustainable fashion important in India?
India is one of the world’s largest textile producers. Shifting to sustainable practices reduces water usage, pollution, and supports ethical labor. Fashion choices made by celebrities influence millions, encouraging a more responsible industry.
How do celebrities affect fashion trends?
From Instagram to red carpets, celebrities drive the industry. Their endorsement of green fashion pushes fans and fashion houses to prioritize sustainability.
Can Indian fashion be sustainable?
Absolutely. Khadi cotton, Banarasi silk, and other traditional fabrics are eco-friendly and durable. Choosing Indian handlooms supports local weavers and reduces our carbon footprint.
