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India’s Influencer Marketing 2025: Boom, Trust & Micro-Influencer Magic
India’s influencer marketing scene is on fire valued at ₹3,600 cr in 2024, with a projected 25% growth in 2025. Thanks to brands prioritizing trust, ...
What It Takes to Build India’s First AI Influencer: A Deep Dive
With AI advancing at lightning speed, influencers no longer have to be human. Enter Zara Shatavari, India’s AI influencer who made the finals of ...
Why Only 12% of Indian Creators Rely on Social Media: Truths Behind the Creator Economy
India’s creator economy is booming with an estimated 3.5 to 4.5 million influencers. Yet a recent Kofluence report reveals a surprising truth: only 12% ...
Betting Influencers Under Scrutiny: How Telugu Creators Earned Crores by Luring Punters
The dark side of influencer marketing has emerged in Hyderabad and surrounding Telugu states. Over the past few weeks, cybercrime units have arrested multiple ...
Indians Turn to AI & Influencers for News and What It Means for Media in 2025
Gone are the days when people relied solely on newspapers or TV for news. A new shift is underway Indians are increasingly turning to ...
Meet Radhika Subramaniam: India’s First Bilingual AI Travel Influencer
Imagine a friendly wanderlust-filled guide who never needs a visa and never gets tired. That’s exactly who Radhika Subramaniam, the country’s first AI-powered travel influencer, ...
Soch’s “Stories of India” Campaign: Redefining Influencer Marketing with Heart
In a world where influencer marketing often translates to product plugs and promo codes, ethnic fashion brand Soch chose a different path. Their “Stories ...
From Reels to Retail: How India’s Influencers Are Becoming Startup Founders
In today’s fast-evolving influencer economy, India’s content creators are no longer just scrolling – they’re scaling businesses. A fresh report by the Economic Times ...
PM Modi Tops Engagement Charts: Top 5 Lessons Content Creators Can Learn
Forget viral dance trends and brand collabs – India’s Prime Minister Narendra Modi is outpacing social media influencers on engagement. According to Comscore’s Social ...
Virat Kohli Makes History: India’s Only Celebrity on Top 20 Highest-Paid Instagram Stars
Think follower count equals power? Think again. Numbers aren’t everything – it’s the brand value, engagement, and influence that count the most. In a ...
