Trending
Why Indians Are Trusting Influencers for Money Advice More Than Ever
Let’s face it talk of savings and mutual funds used to be snooze-fest territory. But now? Suddenly, finance feels friendly, especially when it’s explained ...
Meet India’s AI-Powered Virtual Influencers: The Future of Influence Is Digital
Imagine scrolling Instagram and bumping into someone who looks real, seems charismatic, yet isn’t. That someone is a virtual influencer an AI-created persona with ...
How Influencers Are Changing the Marketing Game
Marketing isn’t what it used to be. The days of big-budget TV commercials and billboard takeovers are still around, but the real action? It’s ...
Why Everyone Wants to Be a Social Media Influencer
Let’s be real scrolling through Instagram, YouTube, or X, we’ve all thought “I could totally do that.” And honestly? You can. Becoming a successful ...
Working with Influencers to Promote Tourism in India: A Game-Changing Strategy
In a bold and progressive move to boost India’s domestic and international tourism, Union Tourism Minister G. Kishan Reddy recently announced the government’s intent ...
The Rise of Pet Influencers in India: Meet the Furry Celebrities of Instagram
In the ever-evolving world of social media, a new wave of influencers is taking over and they’re not even human. From fluffy poodles to ...
Is India a “Dead Economy”? Influencer Breaks Down the Misconception in 7 Points
In an age where social media can amplify both truth and misinformation, one of the most debated topics recently emerged from an influencer’s bold ...
Indian Health Influencers: Between Misinformation & Medical Facts
In the age of Instagram Reels, YouTube Shorts, and viral WhatsApp forwards, health influencers in India are shaping the way millions perceive wellness, fitness, ...
How Micro-Influencers Are Redefining Brand Collaborations in 2025
In the ever-evolving landscape of digital marketing, micro-influencers have emerged as silent disruptors. As brands struggle with declining engagement on traditional influencer campaigns and ...
From Reels to Retail: How India’s Influencers Are Becoming Startup Founders
In recent years, India’s influencer industry has transformed from being just about social media content creation to becoming a powerhouse for entrepreneurship. Influencers are ...
