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Top Influencer Niches in 2025 That Are Driving Massive Engagement
The influencer marketing industry is evolving faster than ever, and influencer niches are becoming highly specialized. Brands no longer just collaborate with anyone who ...
Top Finance Influencers in India You Should Follow in 2025
Managing finances isn’t easy, but learning from experts makes the journey smoother. Whether you’re just starting your investment journey, looking to understand personal finance, ...
AI Beauty Influencers Are Taking Over: What This Means for India’s Creator Economy
Move over human influencers AI beauty influencers are making a splash on Instagram, YouTube, and even e-commerce platforms in India. As artificial intelligence becomes ...
Supreme Court Summons Samay Raina and Influencers Over Disability Mockery
India’s top court has taken a serious stance on influencer responsibility. On July 15, 2025, the Supreme Court of India summoned popular comedian and ...
India’s Influencer Marketing 2025: Boom, Trust & Micro-Influencer Magic
India’s influencer marketing scene is on fire valued at ₹3,600 cr in 2024, with a projected 25% growth in 2025. Thanks to brands prioritizing trust, ...
What It Takes to Build India’s First AI Influencer: A Deep Dive
With AI advancing at lightning speed, influencers no longer have to be human. Enter Zara Shatavari, India’s AI influencer who made the finals of ...
Why Only 12% of Indian Creators Rely on Social Media: Truths Behind the Creator Economy
India’s creator economy is booming with an estimated 3.5 to 4.5 million influencers. Yet a recent Kofluence report reveals a surprising truth: only 12% ...
Betting Influencers Under Scrutiny: How Telugu Creators Earned Crores by Luring Punters
The dark side of influencer marketing has emerged in Hyderabad and surrounding Telugu states. Over the past few weeks, cybercrime units have arrested multiple ...
Indians Turn to AI & Influencers for News and What It Means for Media in 2025
Gone are the days when people relied solely on newspapers or TV for news. A new shift is underway Indians are increasingly turning to ...
Meet Radhika Subramaniam: India’s First Bilingual AI Travel Influencer
Imagine a friendly wanderlust-filled guide who never needs a visa and never gets tired. That’s exactly who Radhika Subramaniam, the country’s first AI-powered travel influencer, ...
