If you love experimenting with skincare, makeup, and beauty trends, Instagram is your ultimate playground. From glowy skin secrets to jaw-dropping makeup looks, the platform is overflowing with talented creators who share their passion for beauty every single day. But with thousands of creators out there, how do you know who’s worth your follow?
To make your life easier, we’ve rounded up the best beauty influencers in India the ones redefining the beauty industry with authenticity, creativity, and a dash of glam. Whether you’re into natural looks, bold experiments, or skincare education, these Indian Instagram influencers have something special for everyone.
If you’re also into fashion, check out our post on Top Fashion Influencers to Follow in 2025 it perfectly complements this list!
1. Komal Pandey – The Queen of Transformation
Komal Pandey (@komalpandeyofficial) isn’t just an influencer; she’s a one-woman fashion and beauty revolution. Known for her bold experiments with makeup, color, and editorial styling, Komal treats her face like a canvas. She’s not afraid to mix vibrant hues or try unconventional looks.
Her Instagram is filled with aesthetic reels and tutorials that showcase how to blend Indian and Western beauty trends. If you’re someone who loves taking risks with your look, Komal is the Instagram influencer in India to follow.
Why follow her?
She teaches you to embrace self-expression through makeup and encourages confidence with every look.
2. Shreya Jain – The Makeup Guru
Shreya Jain (@shreyajain26) is the creator who’s mastered the art of product reviews and tutorials. With her easy-to-follow videos and honest opinions, she’s become a trusted voice in India’s beauty community.
From drugstore finds to luxury brands, Shreya tests them all. Her Instagram content keeps her audience up-to-date on the latest trends in makeup and skincare.
Why follow her?
She gives you real, unbiased reviews and simple makeup hacks that actually work in everyday life.
3. Ankush Bahuguna – Redefining Men’s Beauty
Ankush Bahuguna (@ankushbahuguna) is breaking stereotypes and adding a fresh perspective to the Indian beauty scene. His series “Wing It with Ankush” dives deep into makeup tutorials for men, promoting inclusivity and confidence.
Ankush balances humor with heartfelt discussions about self-acceptance, proving that beauty has no gender.
Why follow him?
He makes beauty relatable, real, and empowering for everyone regardless of gender.
4. Debasree Banerjee – The Bold & Beautiful
Debasree Banerjee (@debasreee) is known for her fearless creativity in makeup looks. She’s recognized for neon eyeshadows, dramatic liners, and flawless base routines. Her content not only showcases her artistry but also highlights how makeup can be a form of self-expression.
What sets her apart is her ability to blend high-fashion aesthetics with Indian beauty preferences.
Why follow her?
Her content pushes you to experiment with colour and creativity without taking beauty too seriously.
5. Malvika Sitlani – The Beauty Boss
Malvika Sitlani (@malvikasitlaniofficial) is the true beauty influencer. She’s built a loyal community through years of dedication, authentic reviews, and makeup tutorials that feel like friendly conversations.
Malvika covers everything from foundation routines to lipstick swatches, all while keeping it real about her personal journey. Her passion for beauty led her to become an entrepreneur an evolution from influencer to creator-boss.
Why follow her?
She’s honest, hardworking, and relatable exactly what you need in a world of filters and fake reviews.
6. Aashna Shroff – The Glam Girl Next Door
Aashna Shroff (@aashnashroff) is the perfect blend of elegance and everyday glam. She’s not just a beauty influencer but also a fashion icon who knows how to keep her audience engaged.
Her soft-glam makeup looks and product recommendations are ideal for anyone who loves subtle sophistication. Aashna’s collaborations with major global beauty brands show her influence and credibility in the industry.
Why follow her?
She makes luxury beauty accessible and shows how to pull off an effortlessly chic look.
Final Thoughts
Beauty isn’t about following every trend it’s about finding what makes you feel good. These best beauty influencers in India represent diversity, creativity, and authenticity in their truest forms. They inspire millions to embrace individuality while having fun with makeup and skincare.
So, if you’re ready to add some sparkle to your Instagram feed (and your life), go ahead and hit that follow button. Your next favorite beauty tip could be just a reel away!
FAQs
1. Who is the most popular beauty influencer in India right now?
Komal Pandey and Shreya Jain are among the most followed beauty influencers in India, known for their creative and educational content.
2. Are there any male beauty influencers in India?
Yes! Ankush Bahuguna is a leading male beauty influencer promoting gender inclusivity in makeup.
3. Which Indian beauty influencer gives honest product reviews?
Shreya Jain and Debasree Banerjee are known for their unbiased, authentic product reviews.
4. Who is the best beauty influencer for beginners?
Malvika Sitlani and Aashna Shroff offer easy-to-follow tutorials perfect for beginners.
5. What makes these influencers stand out?
Their authenticity, creativity, and ability to connect with their audience make them some of the best Indian Instagram influencers to follow.
