In 2025, India’s beauty scene isn’t just glowing—it’s getting naturally radiant. The secret? Ayurveda. This 5,000-year-old holistic wellness science is becoming a major beauty buzzword again. And it’s not just a fad Ayurvedic beauty is now a full-blown movement, gaining love from celebs, Gen Z creators, and even dermatologists.
As India’s skincare and wellness market surges past $17 billion, Ayurvedic rituals like ubtan, kumkumadi tailam, and shatavari tonics are turning into daily staples for millions. And who’s leading the charge? Let’s meet the top Ayurvedic beauty influencers in India who are keeping ancient skincare alive in the age of Instagram reels and YouTube shorts.
Why Ayurveda Is India’s New Beauty Goldmine
What’s so special about Ayurveda? Well, unlike harsh chemical-based routines, Ayurveda promotes balance—between body, mind, and nature. Whether it’s turmeric-infused face packs, rose water toners, or amla-rich hair oils, these remedies are effective and earth-friendly.
No wonder even luxury brands like Forest Essentials and Kama Ayurveda are expanding globally.
Top Ayurvedic Beauty Influencers in India (with Social Handles)
1. Shweta Tripathi – @battatawada
Actress & nature-care lover
Instagram: @battatawada
Shweta swears by clean beauty and shares homemade Ayurvedic hacks regularly. Think tulsi-infused eye masks, oil-pulling tips, and natural exfoliants. She’s also collaborated with Forest Essentials and Juicy Chemistry.
Visit Forest Essentials to explore her go-to skincare brand.
2. Radhika Apte – @radhikaofficial
Minimalist queen with max skin goals
Instagram: @radhikaofficial
Her skincare mantra? “If I can eat it, I can put it on my skin.” From Ayurvedic massages to raw honey masks, Radhika promotes inside-out wellness that radiates authenticity. She frequently partners with Kama Ayurveda.
3. Anita Dongre – @anitadongre
Fashion meets wellness
Instagram: @anitadongre
While known for bridal couture, Anita’s Ayurvedic-inspired lifestyle is also admired. She shares rituals involving vetiver roots, coconut oils, and copper detox water. A true luxury lifestyle influencer who lives what she preaches.
Shop authentic products she loves on Kama Ayurveda.
4. Diipa Khosla – @diipakhosla
Global wellness ambassador
Instagram: @diipakhosla
Founder of the Ayurvedic beauty brand Indē Wild, Diipa is a global voice for modern Ayurveda. Her “Ayurveda 2.0” approach fuses science and tradition with products made for Gen Z.
Want more trending creators like Diipa? Check out our Top 10 Female Influencers in India 2025
Ayurvedic Beauty Brands to Watch
- Forest Essentials – Luxe formulations rooted in Vedic recipes
- Kama Ayurveda – Ayurvedic purity with dermat-approved results
- Biotique – Budget-friendly herbal products for everyone
- Indē Wild – Created by Diipa Khosla, the new-age Ayurvedic skincare
These brands are proof that Ayurveda doesn’t mean outdated. It means timeless.
Ayurveda’s Global Appeal
Did you know international beauty giants like L’Oréal and Estée Lauder are scouting Indian Ayurvedic brands for collaborations and investments? The West is waking up to what our grandmothers knew all along.
Also read: India’s Global Beauty Takeover — Top Indian Influencers in the West
Ayurveda Is More Than Skin Deep
It’s not just about what you apply—it’s about how you live. From yoga to sattvic diets, these influencers promote a lifestyle that helps you glow from within. Expect videos on gut health, oil-pulling, herbal teas, and digital detoxes too.
Conclusion
Ayurveda isn’t a trend. It’s a timeless philosophy that’s been reborn for the modern world. And these influencers are making it cool again one turmeric latte and rose mist at a time.
If you’re tired of fake promises and 15-step chemical routines, give your skin (and soul) what it really needs Ayurveda.
Follow these creators. Try their routines. And rediscover your roots.
FAQs
Q1: Are Ayurvedic beauty products safe for sensitive skin?
Yes, most are free from harsh chemicals and designed to work with your dosha and skin type.
Q2: Who is the best Ayurvedic beauty influencer in India?
Diipa Khosla is one of the leading names, especially with her brand Indē Wild.
Q3: Can I use Ayurvedic remedies daily?
Absolutely. In fact, Ayurveda encourages daily rituals or “dinacharya” for long-term results.
Q4: Where can I buy authentic Ayurvedic products?
Check brands like Forest Essentials, Kama Ayurveda, and Biotique online or at their official stores.
Q5: How do I know my dosha type?
You can take online quizzes or consult an Ayurvedic expert to find your dosha: Vata, Pitta, or Kapha.
