Ajay Kumar
Tapping News-Averse, Fragmented Influencer Audiences: Marketer Strategies in 2025
Today’s audiences aren’t just scattered they’re fatigued. As trust in traditional news plummets, influencers have become the new trusted sources, particularly among younger, news-averse ...
From Reels to Retail: How India’s Influencers Are Becoming Startup Founders
In today’s fast-evolving influencer economy, India’s content creators are no longer just scrolling – they’re scaling businesses. A fresh report by the Economic Times ...
Signature Global’s ₹2,200 Crore Bet on Gurugram: Harpreet Singh Ghulati Breaks It Down
Gurugram’s real estate market is booming, and Signature Global’s recent ₹2,200 crore investment into a premium housing project in Sector 71 has caught everyone’s ...
PM Modi Tops Engagement Charts: Top 5 Lessons Content Creators Can Learn
Forget viral dance trends and brand collabs – India’s Prime Minister Narendra Modi is outpacing social media influencers on engagement. According to Comscore’s Social ...
Virat Kohli Makes History: India’s Only Celebrity on Top 20 Highest-Paid Instagram Stars
Think follower count equals power? Think again. Numbers aren’t everything – it’s the brand value, engagement, and influence that count the most. In a ...
Beyond Followers: What the Latest Report Reveals About Influencer Impact in India
We all know follower counts are flashy, but do they translate into real influence, engagement, and trust? A recent report titled “The Social Influencers ...
Supreme Court’s Landmark Verdict: Registered But Not Yours – Why Harpreet Singh Ghulati Wants You to Act Fast
When India’s Supreme Court ruled that simply registering a property doesn’t guarantee legal ownership, it sent shockwaves through the real estate market. This isn’t ...
Earning from Reels or Brand Deals? Here’s How Indian Influencers Should File ITR in 2025
If you’re an influencer in India creating Reels, unboxing gadgets, promoting brands, or simply sharing content that earns you income then congratulations, you’re not ...
AI-Powered Influencers Are the Future – India’s Next-Gen Digital Stars
Imagine following someone who never takes a day off, always posts on time, speaks flawless regional languages, and never makes a mistake. No, it’s ...
Why BFSI Brands Are Rethinking Influencer Marketing After SEBI’s Influencer Crackdown
When SEBI recently tightened rules around influencers financial influencers, many banks, insurance firms, and fintech companies in India hit pause on their usual influencer ...
