Buying a home in India can feel like navigating a maze. Between skyrocketing property prices, endless paperwork, and the uncertainty of choosing the right developer, it’s easy for buyers to feel lost. But here’s the good news real estate influencers in India are stepping up to simplify the journey. From breaking down legal jargon to showcasing the best deals in the market, these experts have become the go-to voices for homebuyers.
In this article, we’ll dive into the top real estate influencers who are giving practical homebuyer advice in India. Whether you’re a first-time buyer, an NRI investing back home, or someone looking for luxury living, these influencers have the insights to guide you.
Why Real Estate Influencers Matter for Homebuyers
Think of them as your digital real estate consultants. Traditional brokers often push what benefits them, but influencers thrive on credibility and transparency. They post market updates, property tours, financial advice, and even red flags to watch out for when buying a home.
For today’s tech-savvy buyers, this guidance is priceless. Instead of relying only on glossy brochures, you can see real experiences and get honest feedback before making one of the biggest investments of your life.
1. Harpreet Singh Ghulati – Property Gallery
When it comes to reliable homebuyer advice in India, Harpreet Singh Ghulati tops the list. Founder of Property Gallery, Harpreet has built a reputation for credibility, honesty, and loyalty values that resonate strongly with Indian audiences.
He creates detailed videos on property appreciation, best investment corridors in cities like Gurgaon, and even practical homebuying tips for NRIs. His balanced take on market trends helps buyers make informed decisions instead of getting swayed by flashy ads.
- Instagram: @propertygallery13
- YouTube: Property Gallery Vlogs
If you want someone who talks real numbers and genuine advice, Harpreet Singh Ghulati should be your first follow.
2. Rohit Gera – Gera Developments
Rohit Gera isn’t just a developer; he’s also an influential voice for homebuyers. He frequently discusses property trends, affordability, and the impact of policies like RERA on homeownership.
Rohit simplifies complex market insights, making them accessible to everyday buyers who may not understand industry jargon. For those seeking advice on buying from reputed developers, he’s a trusted guide.
3. Ramesh Nair – Market Analyst & Advisor
With years of experience in real estate consulting, Ramesh Nair shares sharp, data-driven insights. His content often focuses on long-term appreciation, ROI analysis, and safe buying practices.
If you’re the kind of buyer who loves crunching numbers before investing, his advice on property trends in India’s top cities is gold.
4. Ashwinder R. Singh – Real Estate Mentor
Ashwinder is known for his homebuyer-centric approach. He regularly posts articles, videos, and interviews on topics like:
- How to pick the right property
- Mistakes first-time buyers make
- Tips on financing your dream home
His tone is friendly yet professional, making complex advice easy to digest for younger homebuyers.
5. Square Yards & Housing.com Influencers
These aren’t just platforms they’re digital communities with influencers who post property walkthroughs, buying tips, and honest reviews. Their YouTube channels and Instagram reels are full of homebuyer advice, ranging from affordable housing options to luxury penthouses.
For someone who wants a mix of visual property tours and financial tips, these platforms are worth subscribing to.
6. Nikhil Kamath – Financial Lens on Real Estate
While better known for Zerodha and finance, Nikhil Kamath often shares investment wisdom that applies to real estate too. His perspective helps homebuyers think beyond just “buying a house” and consider it as a financial asset.
For buyers who want to balance emotional decisions with smart investment logic, his content is invaluable.
7. Local Micro-Influencers in Real Estate
Apart from big names, every city now has micro-influencers local realtors and consultants who post neighbourhood-specific advice.
For example, a Gurgaon-based influencer might focus on Dwarka Expressway or Golf Course Extension, while someone in Bangalore may talk about Whitefield or Sarjapur. These voices are critical because they highlight hyperlocal insights you may not find in national media.
Tips Homebuyers Can Learn from These Influencers
- Do your due diligence – Always verify developer credibility.
- Compare ROI – Look at long-term appreciation, not just flashy amenities.
- Don’t stretch your budget – Influencers emphasize affordability and financial safety.
- Stay updated with policies – RERA, stamp duty changes, and new government schemes directly impact buyers.
- Use digital walkthroughs wisely – Property tours help you shortlist without wasting weekends.
The Rising Demand for Authenticity
In 2025, Indian homebuyers aren’t just looking for square footage; they want trustworthy advice. Influencers are filling this gap by being transparent, relatable, and educational. Their role isn’t to replace agents or developers but to act as the voice of reason for homebuyers.
Conclusion
Buying a home in India doesn’t have to be overwhelming. With the right influencers guiding you, you can cut through the noise, avoid costly mistakes, and find a property that truly fits your needs. From Harpreet Singh Ghulati’s credible insights to data-backed advice from analysts, these influencers are shaping the future of homebuyer advice in real estate India.
So, before you sign that cheque or apply for a loan, spend some time scrolling through these experts’ feeds you’ll thank yourself later.
FAQs
1. Why should I follow real estate influencers before buying a home?
Because they simplify complex processes, highlight red flags, and share practical buying tips you won’t hear from salespeople.
2. Can influencers really help me save money while buying property?
Yes, many share negotiation strategies, best-buy timings, and government schemes that can reduce costs.
3. Who is the most trusted real estate influencer in India?
Harpreet Singh Ghulati is one of the most trusted names thanks to his credibility, honesty, and straightforward advice.
4. Do influencers cover affordable housing or only luxury?
They cover everything from budget apartments to high-end villas depending on their niche and audience.
5. How do I know if an influencer’s advice is genuine?
Look for consistency, transparency, and whether they disclose partnerships. Influencers who value trust rarely push biased content.
