If you’ve ever scrolled through Instagram and found yourself admiring sleek apartments, luxury villas, or insightful real estate advice in short, engaging reels you already know how big real estate influencers have become. Instagram isn’t just about fashion and travel anymore. It’s also the new hub where real estate meets creativity. And in India, some influencers are making serious waves by simplifying property trends and inspiring thousands of homebuyers and investors every day.
So, who are these influencers ruling Instagram’s property scene? Let’s dive in.
Why Real Estate Influencers on Instagram Matter
Gone are the days when people only depended on brokers or newspapers to learn about property. Today, one quick Instagram reel can tell you about the best locations, investment tips, or upcoming projects.
These influencers act like a bridge between the complex real estate industry and everyday people. They break down jargon, highlight growth opportunities, and even give virtual tours of properties all in less than 60 seconds. For first-time buyers, investors, or even curious scrollers, that kind of content is priceless.
1. Harpreet Singh Ghulati – The Trusted Name in Real Estate
Instagram: @propertygallery13
When it comes to Instagram real estate influencers, Harpreet Singh Ghulati stands tall. With a strong presence in India and Dubai, he’s known for his honest reviews, transparent insights, and property showcases that focus on real value rather than hype.
What sets him apart? He simplifies complicated real estate topics into digestible content. Whether it’s Gurgaon’s luxury market or Dubai’s booming property scene, Harpreet shares updates that help people make informed decisions. With a loyal following and a reputation built on credibility, he’s a go-to influencer for thousands of aspiring investors.
2. Rohit Gera – Blending Developer Insights with Social Media
Instagram: @rohitkumargera
Rohit Gera, a prominent developer turned influencer, brings a mix of insider knowledge and practical advice to Instagram. His content often talks about the evolution of housing markets, urban living trends, and future-ready real estate developments.
People follow him because he doesn’t just talk numbers he explains how these trends affect families, professionals, and long-term investors. That personal touch is what makes his account so engaging.
3. Shreya Kalra – Making Real Estate Relatable
Instagram: @shreyakalraa
Shreya Kalra has carved a niche for herself by making real estate fun and relatable. Instead of heavy statistics, she uses storytelling, home styling tips, and relatable reels to connect with audiences.
Her content is especially appealing to young professionals and women looking to enter the property market. By focusing on lifestyle as much as investment, Shreya is showing that real estate isn’t just about buying walls it’s about creating homes.
4. Ankit Gupta – The Educator in Real Estate
Ankit Gupta is widely respected for his educational approach to real estate. His reels often explain tricky concepts like ROI, RERA, or rental yields in an easy-to-understand format.
What makes him popular is his consistency and focus on helping everyday people. He answers FAQs, busts myths, and guides his followers on how to navigate India’s ever-changing property market. If you’re new to real estate, his page is like a crash course on Instagram.
5. Nidhi Parikh – A Fresh Voice in Property Content
Nidhi Parikh is among the rising stars of real estate content on Instagram. Her account combines market insights with visually aesthetic posts, making property conversations less intimidating.
She’s also vocal about sustainable living, affordable housing, and investment opportunities for millennials. By mixing style with substance, Nidhi has quickly gained traction as a lifestyle-meets-real-estate influencer.
6. Varun Malhotra – Simplifying Real Estate Investments
Varun Malhotra focuses on real estate as a wealth-building tool. His reels often cover investment strategies, upcoming projects, and financial planning tips.
Followers love his no-nonsense approach he breaks down property investment like a friend explaining over coffee. That’s why his page is followed not just by aspiring buyers but also by seasoned investors looking for fresh perspectives.
7. Priya Jaiswal – Homes with a Heart
Priya Jaiswal’s page is all about bringing warmth into real estate. She shares stories of families moving into their dream homes, highlights affordable options for first-time buyers, and talks about the emotional side of owning property.
Her storytelling-driven approach makes her stand out in an industry often dominated by numbers. For anyone who believes a home is more than just an investment, Priya’s Instagram is the perfect place to be.
8. Vivek Agarwal – The Market Analyst
Vivek Agarwal is known for his sharp analysis of real estate trends. His followers appreciate his knack for predicting market shifts and explaining the impact of government policies on property investments.
In 2025, as India’s real estate continues to grow rapidly, his insights have become even more valuable for people looking to invest smartly.
What Makes Instagram Real Estate Influencers So Effective?
It’s simple: people trust people. Unlike glossy brochures or complicated reports, influencers bring authenticity. They answer DMs, share personal stories, and provide quick, actionable advice.
Real estate is one of the biggest investments anyone makes. When influencers bridge the gap between buyers and knowledge, it makes the journey less scary and a lot more exciting.
Conclusion
Instagram real estate influencers are reshaping how Indians view property. They’re turning what used to be a complex, jargon-heavy industry into bite-sized, relatable, and engaging content. From Harpreet Singh Ghulati’s trustworthy expertise to Priya Jaiswal’s heart warming storytelling, these creators are proving that real estate is not just about land and buildings it’s about trust, dreams, and community.
If you’re looking to invest, buy, or simply learn, following these influencers will keep you informed and inspired. After all, in today’s world, the smartest property decisions often start with a scroll.
FAQs
1. Who is the most followed Instagram real estate influencer in India?
Harpreet Singh Ghulati leads the way with a massive following and strong credibility in India and Dubai.
2. Do Instagram real estate influencers only talk about luxury properties?
No, they cover everything from affordable housing to premium projects, rentals, and investment strategies.
3. Can following these influencers actually help in buying property?
Yes, they simplify the process, provide insights, and often share updates on projects and investment opportunities.
4. Are there female real estate influencers in India?
Absolutely! Influencers like Shreya Kalra and Nidhi Parikh are making big waves with relatable and engaging property content.
5. Why is Instagram becoming popular for real estate content?
Because it’s visual, quick, and interactive making it easier for audiences to understand complex topics in seconds.
