Forget viral dance trends and brand collabs – India’s Prime Minister Narendra Modi is outpacing social media influencers on engagement. According to Comscore’s Social Influencers Report India 2025, Modi led the way in user actions – likes, shares, comments – across platforms last April, claiming No. 1 on Facebook and No. 3 on YouTube alongside No. 4 on Instagram and No. 1 on X (formerly Twitter).
His numbers speak volumes:
- 42.5 million actions on Instagram
- 5.4 million actions on Facebook
- 10.8 million actions on X
- 144.4 million views on YouTube
How did a politician create more buzz than celebs and creators? Like a seasoned influencer, he follows a few savvy rules. Let’s break them down.
1. Emotionally – Charged Visuals Drive Deeper Connection
Modi’s posts are built to evoke feeling. Vibrant images and purposeful videos – whether celebrating festivals, paying homage, or announcing initiatives tap into national pride, hope, and unity. This relatability triggers high engagement.
What creators can borrow: Use storytelling visuals that resonate emotionally with your niche – family moments, community wins, or success stories – rather than polished yet impersonal content.
2. Timing = Relevance
PM Modi’s posts land right when they matter. Whether it’s a live update during key events or real-time reflections after major moments, his timing keeps audiences engaged and amplifies resonance.
For influencers: Post when your audience is active – for example, evening routines, weekend check-ins, or seasonal updates. Stay aware of timing trends and plan content accordingly.
3. Consistent, Platform-Savvy Scheduling
He doesn’t post aimlessly. His content rhythm – fact, nostalgia, call-to-action, festival greeting – adapts to each platform’s style. On X, he drives conversations; on YouTube, he shares longer narratives.
Your takeaway: Treat platforms uniquely. Instagram Reels need visual punch. YouTube longs for depth. X prefers concise, relevant updates. Tailor content per channel consistently.
4. Clear Purpose & Strong Positioning
Whether announcing policy, sharing gratitude, or calling for participation, each post delivers a clear message. This authority and clarity cultivates trust, follow-through, and engagement.
For influencers: Don’t just post – position yourself. Every update should serve a purpose – solve a problem, inspire action, share an achievement, or establish your niche personality.
5. Mix of Formats: Text, Video, Image = Dynamic Reach
Modi’s content spans interactive videos, heartfelt photos, and concise captions. Each format appeals to different audience behaviors, maximizing both reach and depth.
In practice: Combine formats – share a Reel with a text-illustrated section, post a behind-the-scenes still, add infographics, sprinkle in polls or Q&A sessions to diversify engagement pathways.
Final Takeaway
If a world leader can harness digital best practices to achieve record engagement, there’s no excuse for creators not to follow suit. It’s not about celebrity status – it’s about strategy, structure, and storytelling.
Content creators aiming for real impact should ask themselves:
- Does your visual content stir emotion?
- Is your content posted at exactly the right moment?
- Are you adapting style for each platform?
- Does every piece have a clear message or goal?
- Are you mixing formats to maintain audience interest?
Apply these five lessons, and your brand-level content can match – and even surpass – today’s top influencers.
FAQs
Q1. How did PM Modi become top in engagement?
Through emotional storytelling, precise timing, consistent scheduling, clear positioning, and multi-format use .
Q2. Can small creators apply this strategy?
Absolutely. These principles scale, whether you’re starting with a few hundred followers or a million.
Q3. Which metric matters most? Engagement or reach?
Engagement – likes, comments, shares – drives visibility and deepens relationships.
Q4. How do I adapt post timing?
Use platform insights to identify peak activity hours for your specific audience.
Q5. What’s the easiest format to start with?
A simple photo series with a compelling caption can be just as powerful as a polished video.
