The real estate industry is no longer confined to traditional newspapers, billboards, or television advertisements. In 2025, Instagram has become one of the most powerful platforms for showcasing properties, building trust, and educating buyers. Across India, a new wave of real estate Instagram influencers is transforming the way people discover, evaluate, and invest in real estate.
In this article, we will highlight the best real estate Instagram influencers who are changing Indian realty with their innovative content, honest reviews, and engaging digital presence.
Why Instagram Matters in Indian Real Estate
- 📸 Visual Power: Stunning home tours, site walkthroughs, and city overviews.
- 💬 Instant Engagement: Buyers can DM agents instantly, ask questions, and request property details.
- 🚀 Viral Reach: A well-made Reel or Story can reach thousands of potential buyers in minutes.
- 💰 Trust Building: Real-time stories and behind-the-scenes access build credibility and transparency.
As property values rise and buyers get smarter, real estate Instagram influencers are helping bridge the trust gap.
Top Real Estate Instagram Influencers Leading the Change
1. Sahil Mehta 🌟
Username: @mumbaiproperties
Focus: Mumbai apartments, flat tours, affordability tips.
2. Aakriti Bansal 🏠
Username: @luxelivingdelhi
Focus: Luxury homes, high-end investment opportunities.
3. Harpreet Singh Ghulati 🏙️
Website: propertygallery.in
Focus: Gurgaon’s luxury and HNI real estate, Golf Course Road properties.
Harpreet Singh Ghulati’s authentic updates on Gurgaon’s property market and his visual tours of Golf Course Extension Road projects have set new benchmarks for real estate content on Instagram.
4. Shruti Khanna 🏡
Username: @firsthomeindia
Focus: EMI vs rent breakdowns, starter homes, budget property walkthroughs.
5. Rohan Bhargava 📊
Username: @smartinvesthomes
Focus: ROI analysis, investment property reviews, finance hacks.
6. Kritika Malhotra 🏠
Username: @kritikas_propertydiary
Focus: Young buyer guidance, resale deals, builder honest reviews.
7. Anshul & Neha 🌈
Username: @couplerealtorsindia
Focus: Family-centric property tours, lifestyle-focused walkthroughs.
8. Tanya Rao 🌍
Username: @dubai_india_realty
Focus: Cross-border property investment, Dubai vs India comparisons.
9. Mohit Wadhwa 🏢
Username: @budgethomesgurgaon
Focus: Affordable housing, Dwarka Expressway highlights.
10. Sneha Jha 💡
Username: @eco_homes_india
Focus: Green homes, sustainable real estate designs.
Instagram Content Types That Are Driving the Market
- 📹 Property Reels: 30–45 second video tours showing highlights.
- 📷 Carousel Posts: Step-by-step buying guides or builder comparisons.
- 🛍️ Live Q&A Sessions: Real-time builder interviews and site progress updates.
- 💡 Tips & Tricks: Financing hacks, legal documentation guides, negotiation strategies.
Real estate Instagram influencers know exactly how to combine information with storytelling to create trust with audiences.
Key Trends Influencers Are Highlighting in 2025
- 🏢 Rise of Pre-leased Property Investments: Fixed rentals, lower risks.
- 🏡 Work-from-Anywhere Homes: Properties with office spaces are in demand.
- 🚗 Connectivity Projects: Gurgaon, Bangalore, and Hyderabad benefiting from metro expansions.
- 🌱 Green Certification Awareness: IGBC and GRIHA certified homes are gaining popularity.
How to Choose the Right Instagram Influencer for Property Guidance
- 🔍 Check Authenticity: Look for behind-the-scenes stories, real client testimonials.
- 🌐 Local Expertise: Follow influencers specializing in your city or target market.
- 📸 Content Style: Visual walkthroughs + clear explanations = maximum trust.
- 💬 Engagement Rate: Higher comments and replies usually mean stronger community trust.
Always do your due diligence, even if the influencer is reputed. Use their insights to shortlist projects but verify through independent checks.
Final Thoughts
Instagram has truly reshaped how Indians explore, evaluate, and invest in real estate. With their on-ground expertise, authentic content, and visual storytelling, the real estate Instagram influencers we’ve highlighted are leading this transformation.
Following them not only keeps you updated with the latest property trends but also empowers you to make smarter and faster buying decisions in 2025.
Stay informed. Follow the best. And transform your real estate journey with India’s top Instagram influencers.
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